spark News Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs

Sync your data warehouse to Amplitude

Sync user attributes from your data warehouse to intelligently adapt each user experience in real-time based on these insights. Drive business outcomes – from customer loyalty to lifetime value, and more.
Census
Amplitude
Census Logo
Amplitude logo
data part for integration uses illustration

360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

Custom Properties

Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

Synthetic Events

Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.

Learn how to connect Amplitude and Census
Census Logo
Amplitude logo
data part for integration uses illustration

Lorem ipsum headline here

1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

1
2
2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

2
3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

3

Where can Census sync to in Amplitude?

sync-card 1
Device ID

Use the Identify API to set the User ID for a particular Device ID or update user properties of a particular user without sending an event.

sync-card 2
User Profile API

The User Profile API serves Amplitude user profiles, which include user properties, computed user properties, a list of cohort IDs of cohorts that the user is in, and recommendations.

sync-card 3
Group Identify API

Use the Group Identify API to set or update properties of particular groups. The Amplitude Accounts add-on makes analytical functionality available at the group level. A group is an object that a set of users might belong to, like a company of customers, team of users, or a playlist with listeners. Groups can help you understand how accounts interact with your product, instead of how individual users interact.

“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

729e07657155cf46497db65802b2845b60502b3c
Dougal Guppy • Platform Architect
Frame 1171277363

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
GPT Column Populated