Sync your data warehouse to Amplitude

Reverse ETL for Amplitude

Sync user attributes from your data warehouse to intelligently adapt each user experience in real-time based on these insights. Drive business outcomes – from customer loyalty to lifetime value, and more.
Rockset icon
BigQuery icon
Data Build Tool (dbt)
MySQL icon
Databricks icon
Google Sheets icon
Azure Synapse icon
Heroku Postgres Connect icon
Elastic search
Postgres icon
SQL Server icon
Redshift icon
Snowflake icon
panoply icon
AWS S3 Integration
Looker icon
Athena icon
Census logo
Census logo
Google Analytics integration
Pendo icon
Criteo icon
Planhat icon
Chargebee icon
tiktok icon
Iterable icon
LinkedIn Ads icon
Notion icon
ActiveCampaign icon
Salesforce Marketing Cloud icon
Sailthru icon
Microsoft Ads Icon
Marketo icon
mParticle icon
Front icon
Microsoft Teams icon
Oracle Netsuite icon
SFTP icon
Postgres icon
Anaplan icon
Stripe icon
Asana icon
Gainsight icon
Calixa icon
Slack
Poplar icon
Facebook Ads Logo
Amplitude icon
Zapier integration logo
Oracle Fusion Cloud
Kustomer CRM icon
FullStory icon
Stripe icon
correlated logo
Dynamics 365 icon
Zoho icon
Mixpanel icon
Pardot icon
Datastore logo
Instagram Ads icon
Outreach icon
Airtable icon
Campaign Monitor icon
Klaviyo icon
Totango icon
ChurnZero icon
Google Search Ads 360 icon
Zendesk icon
Userpilot icon
Snapchat icon
Autopilot icon
Salesforce logo
Apollo icon
Jira icon
Google Ads Icon
Freshsales icon
Customer.io icon
SendGrid icon
SQL Server icon
Courier icon
pinterest icon
Facebook Ads icon
Google Analytics 4 icon
Userflow icon
Pipedrive icon
S3 icon
Zuora icon
PostHog icon
Shopify icon
Algolia icon
The Trade Desk icon
Microsoft Ads icon
Close.io icon
Ortto icon
Great Question icon
Custom destination API icon
Vitally icon
Braze icon
Segment icon
User Interviews icon
Mailchimp icon
Twitter Ads icon
Help Scout icon
Zendesk icon
Drift icon
GCS icon
ChartMogul Integration Logo
Appcues Integration Logo
Hubspot icon
Webhooks icon
Intercom icon
Google Ads icon
Orbit icon
Heap Analytics Icon
data models for sync illustration
video play button
Census logo
data part for integration uses illustrationimage part for integration uses illustration
Census logo

What can you do with Amplitude and Census?

360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Track Synthetic Events
Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.

Custom Properties
Add custom properties to your user identities with data from your data warehouse for access to fine-grain segmentation, high-impact metrics, and consistent reporting across your whole customer data stack.

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Custom Properties

Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

Synthetic Events

Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.

Learn how to connect Amplitude and Census
Learn how to connect Amplitude and Census
Where can Census sync to in Amplitude?

Device ID

Use the Identify API to set the User ID for a particular Device ID or update user properties of a particular user without sending an event.

User Profile API

The User Profile API serves Amplitude user profiles, which include user properties, computed user properties, a list of cohort IDs of cohorts that the user is in, and recommendations.

Group Identify API

Use the Group Identify API to set or update properties of particular groups. The Amplitude Accounts add-on makes analytical functionality available at the group level. A group is an object that a set of users might belong to, like a company of customers, team of users, or a playlist with listeners. Groups can help you understand how accounts interact with your product, instead of how individual users interact.

Batch Event Upload API

The Batch Event Upload API lets you upload large amounts of event data. The event JSON format follows our HTTP API format, and has the same requirements (each event must have an event type, and so on).

Need help getting started with Amplitude?
Connect with us and we'll help you get Amplitude connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

A data analyst looks at data, looks at dashboards, finds insights, and is then able to activate it using Census all in one step.

Cuong Duong
Data Analyst @ Canva
Amplitude
features:

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
Take action with confidence
Get your free shirt with your free Census account. When you wear it, you’ll know that you're in with the likes of data visionaries at Notion, Mode, Canva, and Loom.