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spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→

Sync your data warehouse to Kafka

Sync data from your warehouse to Kafka to power low latency event streams and internal microservices
Census
Kafka (Destination)
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Apache Kafka is an open-source distributed event streaming platform used by thousands of companies for high-performance data pipelines, streaming analytics, data integration, and mission-critical applications.

With our Reverse ETL integration to Kafka, you can:

  • Publish messages to topics whenever rows are added, changed, or removed in your source data models.
  • Compose messages using SQL or our Liquid-based templating engine, directly within our sync mapping UI.
Read the docs
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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

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“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
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200+ integrations.
And more added daily.