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Census Has Been Acquired by Fivetran - Read More

spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→

Reverse ETL for Confluent Cloud

Census integrates directly with high-speed streaming events in Confluent Cloud and combines them with historical warehouse data to trigger action in any downstream business tool in seconds.
Census
Confluent Cloud
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Real-Time Activation

Build the first Real-Time Composable CDP with Census to unlock high-speed use cases with your event stream and warehouse data, such as geotargeting, abandoned cart, and lead routing.

Unlike traditional CDPs and activation platforms, with Census you can engage your customers in real-time by leveraging both streaming and warehouse data infrastructure you've already invested in. Census is fully composable, and Live Syncs work with any event collection solution. No need to rip and replace.

“Enterprises around the world use Confluent’s data streaming platform to efficiently and securely implement a near unlimited number of real-time use cases to deliver high-value, differentiated customer engagement. Together, Census and Confluent make it possible for brands to operate around real-time, trusted data streams that equip business teams with the insights they need to build rich, personalized experiences.”
— Rob Taylor, Global Head of Technology Alliances, Confluent

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Learn more about Confluent Cloud
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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

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“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
GPT Column Populated

200+ integrations.
And more added daily.