Sync your data warehouse to Criteo
Target audiences in all the places they shop with Criteo
















What can you do with Criteo and Census?
Dynamic Audiences
Create granular segments or audiences based on all the data in your warehouse so you can send personalized ads, reengage inactive users, promote new products to users who will benefit the most, and many more use cases.
Lookalike Audiences
Create lookalike audiences based on your best existing customers. Lookalike audiences are a safe and cost-effective way to expand and improve the quality of your advertising audiences at the same time.
Learn how to connect Criteo and Census

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1. unify & Define
Stop waiting on the
data you need
Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.


2. enrich and enhance
Deeper insights.
Faster activation.
Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

3. unify & observe
Enrich and classify
customer profiles
Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

Where can Census sync to in Criteo?
Audiece API
Criteo's Audience API allows you to manage your contact lists by creating, deleting, and updating audience data, which is used for your advertising campaigns.
Contact List
Users can be added or removed from an audience with a PATCH request to the audience contact list endpoint with the specific audience id in the URL path.
“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.


A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
