Create granular segments or audiences based on all the data in your warehouse so you can send personalized ads, reengage inactive users, promote new products to users who will benefit the most, and many more use cases.
Create lookalike audiences based on your best existing customers. Lookalike audiences are a safe and cost-effective way to expand and improve the quality of your advertising audiences at the same time.
Criteo's Audience API allows you to manage your contact lists by creating, deleting, and updating audience data, which is used for your advertising campaigns.
Users can be added or removed from an audience with a PATCH request to the audience contact list endpoint with the specific audience id in the URL path.
Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.