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spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→

Reverse ETL for HubSpot

Datawarehouse.io enables HubSpot as a data source for Census, and has been specifically configured to work out of the box with Census. Datawarehouse.io automatically generates a data warehouse and syncs your HubSpot CRM data to it on a recurring basis.
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HubSpot Source Use Cases

360° Customer Profiles 

By using reverse ETL to integrate HubSpot CRM data with other data sources, you can create a full 360° picture of your customers. With Census, your bespoke 360° customer profiles stay in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

Lead Scoring

Amplify and enhance your lead scoring with HubSpot data. Every company is different, so you should create scoring models using your first-party data. Build and sync any models with Census, such as Product Qualified Lead (PQL) or Marketing Qualified Leads (MQL) model.

Marketing Segmentation

Create segments for marketing and ad targeting using Census's built-in visual Audience Hub, directly on top of your HubSpot data warehouse. Audience Hub is designed to help customer-facing teams build segments for advertising and marketing activation which can then be synced to HubSpot for campaigns.

Learn how to connect HubSpot Source and Census
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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

Get more segmentation prompts
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“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
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200+ integrations.
And more added daily.