Sync your data warehouse to Freshsales
Connect to Freshsales and bring all your customer data from your data warehouse into the hands of your sales & success teams. With Census, the data isn't just imported once, it's kept in sync forever. No engineering favors or messing with CSV files required.
















What can you do with Freshsales and Census?
Census makes it easy to customize your Freshsales instance to your business.
360° Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Personalized Campaigns
Send the right message to the right person every time, all the time. Automatically educate and nurture self-serve users on features to create upsell opportunities, send periodic account overview emails, and trigger campaigns based on calculated metrics with up-to-date data.
Churn Risk Reduction
Use your product data and metrics to reduce risk. By surfacing the usage data in your CRM and other tools, you can run reports or workflows to notify your teams when there is a downward trend in usage so that they can take the best next actions to prevent churn.

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1. unify & Define
Stop waiting on the
data you need
Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.


2. enrich and enhance
Deeper insights.
Faster activation.
Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

3. unify & observe
Enrich and classify
customer profiles
Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

Where can Census sync to in Freshsales?
Account
You can export your account data depending on the data which you specifically need. You can configure it based on created date range, resources and export format.
“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.


A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
