Verify customer conversions without depending on custom code or dealing with adblockers. Sync information about the conversion such as type and amount with customer identifiers create consistency between ad channels and internal reporting.

Avoid wasting ad budget on stale audiences or irrelevant ads with a single place to build audience segments on top of your data warehouse and easily sync them with all your advertising and marketing tools - no SQL required.

Create custom audiences from Account-Based Marketing targets and drive sales by delivering ads to the right people at the right time.

Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.