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What can you do with Google Analytics and Census?
360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Custom Dimensions
Enrich custom dimensions for User, Campaign, Geographic, Content or Product data from your data warehouse for access to fine-grain segmentation, high-impact metrics, and consistent reporting across your whole customer data stack.
360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Custom Dimensions
Enrich custom dimensions for User, Campaign, Geographic, Content or Product data from your data warehouse for access to fine-grain segmentation, high-impact metrics, and consistent reporting across your whole customer data stack.
User Activity API
The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.
Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.
A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
