Sync your data warehouse to Google Analytics

Reverse ETL for Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
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What can you do with Google Analytics and Census?

360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Custom Dimensions

Enrich custom dimensions for User, Campaign, Geographic, Content or Product data from your data warehouse for access to fine-grain segmentation, high-impact metrics, and consistent reporting across your whole customer data stack.

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Custom Dimensions

Enrich custom dimensions for User, Campaign, Geographic, Content or Product data from your data warehouse for access to fine-grain segmentation, high-impact metrics, and consistent reporting across your whole customer data stack.

Learn how to connect Google Analytics and Census
Learn how to connect Google Analytics and Census
Where can Census sync to in Google Analytics?

User Activity API

The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.

Need help getting started with Google Analytics?
Connect with us and we'll help you get Google Analytics connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.

Ryan Luis
Sr. Manager RevOps @ Webflow
Google Analytics
features:

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
Take action with confidence
Get your free shirt with your free Census account. When you wear it, you’ll know that you're in with the likes of data visionaries at Notion, Mode, Canva, and Loom.