Target, re-engage, and reach the people that matter to your enterprise with custom audience segments in Google Display & Video 360.
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Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Improve advertising ROI and return on ad spend by excluding audiences from your ad targeting based on first-party data. Suppress existing customers from new customer incentives, sync opt-out lists across all your marketing channels, and automatically keep audiences fresh as source data changes.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
