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Sync your data warehouse to Heap

Reverse ETL for Heap

Enrich your behavioral analytics in Heap with user and account attributes and synthetic events from your data warehouse. For once, your event dashboards and your CRM will tell the same story!

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data part for integration uses illustration

image part for integration uses illustration

What can you do with Heap and Census?

360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Track Synthetic Events
Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.

Custom Properties
Add custom properties to your user identities with data from your data warehouse for access to fine-grain segmentation, high-impact metrics, and consistent reporting across your whole customer data stack.

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Custom Properties

Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

Synthetic Events

Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.

Learn how to connect Heap and Census

Read the docs View on Hubspot Marketplace

Learn more about Heap

Learn how to connect Heap and Census

Read the docs

Learn more about Heap

Where can Census sync to in Heap?

Add Account

This API allows you to attach custom account properties to users. An account ID or use of our Salesforce integration is required for this to work.

API Docs Description

User Activity API

The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.

API Docs Description

Add Event Properties

Use this API to send stateful information into Heap as a set of global key-value pairs that get attached to all of a user's subsequent events.

API Docs Description

Need help getting started with Heap?

Connect with us and we'll help you get Heap connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

A data analyst looks at data, looks at dashboards, finds insights, and is then able to activate it using Census all in one step.

Cuong Duong

Data Analyst @ Canva

Heap

features:

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.