Enrich your behavioral analytics in Heap with user and account attributes and synthetic events from your data warehouse. For once, your event dashboards and your CRM will tell the same story!
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Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Are there holes in your tracking implementation? Need to capture an event after the fact? Census can send events based on interactions that are out of reach of your application and backfill event streams with historical data.
This API allows you to attach custom account properties to users. An account ID or use of our Salesforce integration is required for this to work.
The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.
Use this API to send stateful information into Heap as a set of global key-value pairs that get attached to all of a user's subsequent events.
"A data analyst looks at data, looks at dashboards, finds insights, and is then able to activate it using Census all in one step. It’s really, really powerful."
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
