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Sync your data warehouse to Heroku Postgres

Reverse ETL for Heroku Postgres

Build a comprehensive and consistent customer profile around your Heroku Postgres database. Keep every app and audience consistent with a single source of truth.
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What can you do with Heroku Postgres and Census?

  • Use standard SQL to build & transform unified customer profiles
  • Turbocharge your existing ELT investments (via Stitch/Fivetran)
  • Automatic detection of changes in source data fields with re-sync – your data is always correct & up-to-date.
  • Automatic conversion of data fields into compatible destination types
  • Ability to schedule syncs at arbitrary frequency (including real-time sync).

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Lead Scoring

Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.

Personalized Campaigns

Send the right message to the right person every time, all the time. Automatically educate and nurture self-serve users on features to create upsell opportunities, send periodic account overview emails, and trigger campaigns based on calculated metrics with up-to-date data.

Learn how to connect Heroku Postgres and Census
Learn how to connect Heroku Postgres and Census

Whoa, this is kind of like Fivetran flipped around to the other side of the data warehouse. It's exactly what I'm looking for!

Buddy Marshburn
Senior Data Scientist @ Loom

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
Take action with confidence
Get your free shirt with your free Census account. When you wear it, you’ll know that you're in with the likes of data visionaries at Notion, Mode, Canva, and Loom.