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Census Has Been Acquired by Fivetran - Read More

spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→

Sync your data warehouse to Iterable

Enrich your user profiles with product data to create better messaging
Census
Iterable
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Iterable logo
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360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

Dynamic Audiences

Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

Marketing Personalization

Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.

Learn how to connect Iterable and Census
Read the docs
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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

Watch the full video
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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

Read more RevOps prompts
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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

Get more segmentation prompts
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Where can Census sync to in Iterable?

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Get catalog names

When sending messages to your users (using any medium), it's almost always necessary to include information about your organization's products, places, events, or services. With Catalog, you can store this information directly in Iterable and use it to personalize the messages you send.

API Docs
Description
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Bulk Track Event

An event is an action a user takes on your website or app. They are specific to your business.

API Docs
Description
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User APIs

Each user you add to one of your Iterable projects gets their own unique user profile. You can use the User Profile page to view all of the known information about a user, from one convenient place.

API Docs

“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
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200+ integrations.
And more added daily.