Enrich your user profiles with product data to create better messaging
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Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
When sending messages to your users (using any medium), it's almost always necessary to include information about your organization's products, places, events, or services. With Catalog, you can store this information directly in Iterable and use it to personalize the messages you send.
An event is an action a user takes on your website or app. They are specific to your business.
Each user you add to one of your Iterable projects gets their own unique user profile. You can use the User Profile page to view all of the known information about a user, from one convenient place.
"As Marketing is coming up with campaigns and ideating on them, we don't have to deal with complex code, and we'll have more real-time insights into exactly when the data is syncing."
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
