Census integrates directly with high-speed streaming data in Materialize to trigger actions in any downstream business tool in seconds.
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Build the first Real-Time Composable CDP with Census to achieve rapid use cases with your event stream and warehouse data, such as abandoned cart, purchase failed, or demo request submitted.
Unlike traditional CDPs and activation platforms, with Census you can engage your customers in real-time by leveraging both streaming and warehouse data infrastructure you've already invested in. Census is fully composable, and Live Syncs work with any event collection solution. No need to rip and replace.
Ensure your analytics and visualization tools always have the most reliable customer data. Census loads your data on the fly whenever a sync is scheduled, so your reports will always be up to date.
Enable every end user and data consumer to access data at their fingertips, within the apps they already know and love.
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
