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Census Has Been Acquired by Fivetran - Read More

spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→

Reverse ETL for S&P Global

Easily leverage S&P Global Market Intelligence data in the Snowflake Marketplace to enrich Customer 360 profiles, and activate customer data to personalize sales and marketing campaigns.
Census
S&P Global
S&P Global logo
Census Logo
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What can you do with S&P Global and Census?

Census, S&P Global Market Intelligence, and Snowflake partnered to streamline how customers enrich downstream sales and marketing platforms with third-party data sets via a point-and-click visual workflow.

This partnership makes it easier than ever to unlock business value with these use cases:

  • Enriching CRM, marketing automation, or other business tools with trusted data from S&P Global with a streamlined implementation to 200+ destinations such as Salesforce, Braze, Marketo, and Intercom.
  • Empowering data-driven marketing teams to precisely target and segment customer lists, and increase audience match rates across advertising platforms, with a complete 360° view of their customers.
  • Unifying first-party data in Snowflake's Data Cloud with S&P Global Market Intelligence's data, creating a governed enterprise source of truth for reporting, analytics, and activation.

These data activation flows are all centered around the Snowflake Data Cloud, ensuring data quality and security for enterprise data and IT teams.

Learn more about S&P Global
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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

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“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
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200+ integrations.
And more added daily.