spark News Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs

Reverse ETL for SingleStore

SingleStore is a unified data engine for transactional and analytical workloads that powers fast, real-time analytics and applications.
Census
SingleStore
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CRM and BI Tool Consistency

Ensure your analytics and visualization tools always have the most reliable customer data. Census loads your data on the fly whenever a sync is scheduled, so your reports will always be up to date.

Data Democratization

Enable every end user and data consumer to access data at their fingertips, within the apps they already know and love.

Data Cloud as a CDP

Use trusted data from your organization's source of truth. Your data cloud already has many of the features an off-the-shelf CDP would provide, such as data collection, data management and transformation, and data governance.

360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

Account Team Members

Track your account team members and their association in sales deals and custom sales goals to determine sales commissions, hitting their sales goals and/or sales targets.

Learn how to connect SingleStore and Census
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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

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“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
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