Target, re-engage, and reach the audiences that matter with TikTok Ads
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Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Create lookalike audiences based on your best existing customers. Lookalike audiences are a safe and cost-effective way to expand and improve the quality of your advertising audiences at the same time.
Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
Audience is an ad targeting option. It defines and groups specific type of users so they can be targeted or excluded when setting up your ad.You can create, update and manage custom and lookalike audiences through the Audience API to consistently reach the right target audience at the right time.
Customer File API is a file-based API that can be used to build your target custom audience from uploaded data, while Segment API is a streaming API used to build target custom audience for multiple advertisers simultaneously.
"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
