spark News Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs

Sync your data warehouse to User Interviews

Enrich participant profiles with product and activity data from your warehouse and keep records up-to-date to build the best research panels.
Census
User Interviews
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What can you do with User Interviews and Census?

🔗 Explore the User Interviews + Census integration

  • Automatically add new users to your research panel: Auto-populate your panel as new users enter your system—no more manual csv uploads necessary
  • Enrich participant profiles with the latest information: Keep participant records up-to-date by connecting custom fields to live data sources
  • Scrub participant records to stay compliant: Automatically remove inactive users from your panel, sync unsubscribes, and stay compliant with GDPR and data privacy regulations
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User Interviews logo
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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

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“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
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