Want Data Activation with no surprise bugs or hidden fees?

Get Census.

“We looked at Hightouch as well as building our own solutions in-house. We chose Census because A) I was able to hit the ground running in less than a day, B) Better scalability and performance, and C) I had 100% support from the entire team. Census had data engineers on a call with me within an hour.”

James McArthur Director, Revenue Planning & Operations @ Leaflink

They evaluated Hightouch. They chose Census.

“During the evaluation phase, we also looked at Hightouch and found Census to be so much more user friendly. It’s one of the best tools that I've ever used in terms of how easy it is to integrate with other tools, connect to Snowflake, and even build segments. It's literally very intuitive and it feels like the people who've created the product have really tried to put themselves in the user's shoes.”

Nick Heron Analytics Engineer @ Zip

What do you get from Census
that you can't get from Hightouch?

The most intuitive audience suite for marketers, and the deepest integrations for data teams

Best support in the business

Dedicated customer support from four former Heads of Data, plus a Slack community of 3000 data practitioners to share ideas and best practices.

Highest quality integrations

The first and only real-time Reverse ETL platform with the most performant connectors that scale to hundreds of millions of rows — up to 40x faster than Hightouch for large datasets.

Transparent and flexible pricing

Consistent and composable pricing that supports your growth. Only pay for what you need, no hidden fees.

Why customers choose Census over Hightouch

Pricing View Plans

Census

Hightouch

Transparent Pricing

No hidden fees, flexible for multiple use cases, and scalable for growing organizations.

Quickly becomes costly for teams using more than 4 apps.

Data Activation Audience Hub

Visual Segmentation

Most intuitive point-and-click UI for marketers. Complex multi-entity segmentation across attribute and event relationships. Granular segment health analytics, quick syncs, and warehouse writeback capabilities.

Limited ability to define and segment across relationships, and less flexible data modeling. Additional data volume fees based on the number of rows touched by any model.

One-Click Audiences

Auto-create and sync advertising audiences with just one click

Go through the entire setup workflow every time you sync

Third-party Data Enrichment

Enrich first-party data in the warehouse with 400+ million records from third-party providers Clearbit and Apollo.io. Easily build the most complete Customer 360 profiles.

Some enrichment, no transparency into data provider or data quality

Inclusions & exclusions

Specify inclusion or exclusion of other segments and reuse existing definitions for faster & more flexible audience building.

No functionality

Business Object Modeling

Define important customer business objects (like users, companies, and events) in the warehouse and approve them for immediate use in Audience Hub and syncs. No code required.

Limited functionality that still requires data engineering and SQL knowledge

Observability Sync with Confidence

Sync and Segment Logs

Census stores detailed logs of every segment and data point synced in your data warehouse, so you can query them with SQL or BI tools. No extra tools needed.

Additional fees to store logs in your warehouse, not available by default. No functionality for segment membership logs.

Sync Dry Runs

Census supports running test syncs without changing your destination data, to preview how data downstream will change.

No existing functionality

Data Engineering Data Team Features

Sync Management API

Programmatically create, trigger, edit, and delete syncs, models, and connections.

Can only trigger syncs

Configuration as Code

GitLink makes it extremely easy to connect every change in the Census UI to a Git commit, giving you the benefits of version control, peer review, and testing for all your Data Activation workflows. Comprehensive CI Checks tell you exactly what will change.

Complex workflow with basic CI checks that only tell you if YAML is valid or not

Support

White Glove Onboarding

Our Customer Data Architects aren’t your average support team. All of them used to be Heads of Data, and now you can have their data expertise on-demand in a shared Slack channel.

Basic support

Data Community

Join thousands of fellow data practitioners in the Operational Analytics Club Slack community and get instant help and support from your peers.

No community support

Security Secure by default

Data stays in the warehouse by default

Rest assured that your data is safe in transit and at rest. We don't store any of your data and we can provide custom temporary storage options.

Default storage of all of your data in their S3 bucket. Using your own warehouse comes with extra fees.

: Transparent Pricing
Census

No hidden fees, flexible for multiple use cases, and scalable for growing organizations.

Hightouch

Quickly becomes costly for teams using more than 4 apps.
: Visual Segmentation
Census

Most intuitive point-and-click UI for marketers. Complex multi-entity segmentation across attribute and event relationships. Granular segment health analytics, quick syncs, and warehouse writeback capabilities.

Hightouch

Limited ability to define and segment across relationships, and less flexible data modeling. Additional data volume fees based on the number of rows touched by any model.
One-Click Audiences
Census

Auto-create and sync advertising audiences with just one click

Hightouch

Go through the entire setup workflow every time you sync
Third-party Data Enrichment
Census

Enrich first-party data in the warehouse with 400+ million records from third-party providers Clearbit and Apollo.io. Easily build the most complete Customer 360 profiles.

Hightouch

Some enrichment, no transparency into data provider or data quality
Inclusions & exclusions
Census

Specify inclusion or exclusion of other segments and reuse existing definitions for faster & more flexible audience building.

Hightouch

No functionality
Business Object Modeling
Census

Define important customer business objects (like users, companies, and events) in the warehouse and approve them for immediate use in Audience Hub and syncs. No code required.

Hightouch

Limited functionality that still requires data engineering and SQL knowledge
: Sync and Segment Logs
Census

Census stores detailed logs of every segment and data point synced in your data warehouse, so you can query them with SQL or BI tools. No extra tools needed.

Hightouch

Additional fees to store logs in your warehouse, not available by default. No functionality for segment membership logs.
Sync Dry Runs
Census

Census supports running test syncs without changing your destination data, to preview how data downstream will change.

Hightouch

No existing functionality
: Sync Management API
Census

Programmatically create, trigger, edit, and delete syncs, models, and connections.

Hightouch

Can only trigger syncs
Configuration as Code
Census

GitLink makes it extremely easy to connect every change in the Census UI to a Git commit, giving you the benefits of version control, peer review, and testing for all your Data Activation workflows. Comprehensive CI Checks tell you exactly what will change.

Hightouch

Complex workflow with basic CI checks that only tell you if YAML is valid or not
: White Glove Onboarding
Census

Our Customer Data Architects aren’t your average support team. All of them used to be Heads of Data, and now you can have their data expertise on-demand in a shared Slack channel.

Hightouch

Basic support
Data Community
Census

Join thousands of fellow data practitioners in the Operational Analytics Club Slack community and get instant help and support from your peers.

Hightouch

No community support
: Data stays in the warehouse by default
Census

Rest assured that your data is safe in transit and at rest. We don't store any of your data and we can provide custom temporary storage options.

Hightouch

Default storage of all of your data in their S3 bucket. Using your own warehouse comes with extra fees.