Trusted Data, Everywhere it Matters.
Unify, de-duplicate, enhance, and activate data anywhere you need it. Instantly.
Unify, Enhance, and Activate
1. unify & Define
Cleanse and prepare all of your data
Unify your data and define it into a comprehensive view with our powerful Dataset capabilities. Create the tables you need for activation.
2. enrich and enhance
Enrich and Enhance using AI
Bring the power of AI to your data with our advanced AI columns, enabling audience segmentation, intent scoring, data enrichment, and churn prevention using OpenAI, Anthropic, Gemini, or any LLM model of your choice.
Enrich your business data from any source, directly in your warehouse so every system benefits from consistent, enriched insights.
3. Active & observe
Turn your data into action, everywhere.
Easily segment your trusted, enhanced data with our Audience Hub, then sync it via Reverse ETL to any destination - CRM, marketing automation, ERP, ad platforms - in real time. Write every action back to your source of truth, ensuring your AI-driven segmentation always leverages the freshest data. All with full observability and governance.
“Census is a big part of how we drive net new business and greatly reduce costs using data.”
Take your data strategy to the next level
Cut Complexity
Activate your data into any application
Census activates the power of your data by activating it into any application, with a library of over 200 click-and-point destinations.
Enhance with AI
AI-powered Segmentation
Score leads, categorize support tickets, classify records, and discover new segments automatically - using LLM-based columns and AI-driven cleanup.
Eliminate friction and delays
Say goodbye to ticket backlogs
Collaborate with confidence across your data and GTM teams with fully featured governance - so you can reduce ticket backlog and act on real-time data without sacrificing trust.
200+ integrations.
And more added daily.
G2 Leader
The G2 Leader in Reverse ETL, 9 quarters in a row
Secure by design
The G2 Leader in Reverse ETL, 9 quarters in a row
“A no-brainer”
Jamie K.
Head of Growth

More accolades
The G2 Leader in Reverse ETL, 9 quarters in a row
Braze’s Technology Partner of the Year 2023
Snowflake’s Partner of the Year 2024
Best Software in 2023
(IT Infrastructure)
Leader in Snowflake’s Modern Marketing Data Stack
Unify. Enhance. Activate.
Your data is yours. Use it. Everywhere.
Unify. Enhance. Activate.
Your data is yours. Use it. Everywhere.