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🐣 What’s New in April: Looker, Postgres, Google Analytics, Mixpanel’s product-led growth strategy, and G2 rewards!

Katy Yuan
Apr 29, 2022 min read
Apr 29, 2022 min read
Katy is a Product Marketing Manager at Census who loves baking and PC gaming. She enjoys working on startups, SaaS technology, and modern data platforms.

Why do eggs like April Fools’ Day?

They love practical yolks. 🍳

Dad jokes aside, we had some exciting announcements in April like using Looker Looks as models, new integrations with Google Analytics and Postgres (as a destination), and Mixpanel’s product-led growth story. Read on!

🎁 Earn a $50 gift card for sharing your feedback

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Leave us a review on G2 in exchange for a $50 gift card!

🎉 Product Updates

👀 Census + Looker: Sync business logic in Looker to all your tools

Take business logic out of dashboards and sync directly into downstream tools to drive action with Looker Looks as models in Census. Build once, reuse everywhere!

👉 Read the blog announcement

Census + Google Analytics: Sync first-party data to custom dimensions for trustworthy revenue attribution

  • Keep marketing metrics consistent across all your tools to evaluate marketing channel effectiveness, attribute user properties to revenue, and iterate faster and run big experiments with ads.

Census + Postgres: Enrich application data with insights from the warehouse

  • Drive more relevant product interactions by syncing modeled data from the warehouse back into app databases for action and automation.

🔗 Connectors



See the changelog for improvements to Zendesk, Mailchimp, Shopify, S3 authentication alternatives, and Braze.

✨ OA in Action: How Mixpanel’s data team enabled Product-led Growth

Adam Kinney, VP of Analytics at Mixpanel, shares his team’s goals when setting up their product-led growth data strategy. His advice: Plan for a long term investment in data quality, but don’t let it prevent you from getting started. Learn more about their stack

🗓 Events

Upcoming - Register Now!

Meet our team in-person at the Snowflake Summit (Las Vegas, June 13-16) or Databricks Data & AI Summit (San Francisco, June 27-30) 🥳

See more: Census Events

Past Sessions - Click to watch on-demand

How to make the shift from DIY solutions to dedicated toolingwith Census, Brooklyn Data & Snowplow

Donny Flynn from Census, Jordan Peck from Snowplow, and Scott Breitenother from Brooklyn Data Co. discuss how to make the switch from DIY in-house tools to modern data stack solutions.

Questions, concerns, feedback?

Join us on Slack in the OA Club or reach out through email. We’d love to hear from you!P.S. We’re hiring! Join us 🥳

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