Why do birds fly south in the fall? 🐦
Because it’s too far to walk.
Rounding up our new releases, integrations, and events from November!
🎉 Product News
Census and Prefect Partnership
Officially announcing our partnership with Prefect! Together, Reverse ETL and dataflow automation make data engineering more efficient and effective.
Sync Sequences: Trigger syncs based on a successful run of another sync
For anyone trying to sync data to objects with nested dependencies, you can now pick the order you want to create or update those objects.
Why marketers should care about the data warehouse
There’s a huge and important shift happening in the MarTech space that will change the way marketers do their jobs, as well as the way marketing technology is built and integrated in the long term.
The data warehouse is emerging as the single source of truth for customer data – data that can help marketing teams do their job better and faster – if only they could access it.
🔗 New Connectors
See enhancements that make it easier to sync audiences (also known as static lists) to Braze, Iterable, and Pinterest in the changelog.
🎬 Upcoming and on-demand events
How to Supercharge Revenue with Powerful Customer Profiles ft. Snowplow, AWS, Prolific & Census
Tuesday Dec 6th, 10 am PT
Faced with the need for high-quality, reliable data, Prolific’s data team built a technology stack to create complete Customer Behavioral Profiles, ensuring the rest of their org could access actionable data to best engage with their customers.
In this hour-long panel discussion, data leaders will break down how to create a data-first culture to support and drive revenue like never before.
Building a Composable CDP with Google Cloud
Off-the-shelf Customer Data Platforms haven't delivered on their promises. The Composable CDP with Google BigQuery is a better, faster way to build a future-proof marketing stack centered around your data warehouse.
Questions, concerns, feedback?
Join us on Slack in the OA Club or reach out through email. We’d love to hear from you!
P.S. We’re hiring! Join us 🥳