Target, re-engage, and reach the people that matter to your business with custom audience segments in Pinterest Ads
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Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Create lookalike audiences based on your best existing customers. Lookalike audiences are a safe and cost-effective way to expand and improve the quality of your advertising audiences at the same time.
By merging product, support, and sales data, you can build segments of users who should hear about new features/offers without bombarding the whole user base (e.g. notifying only users who experienced a pain point).
Improve advertising ROI and return on ad spend by excluding audiences from your ad targeting based on first-party data. Suppress existing customers from new customer incentives, sync opt-out lists across all your marketing channels, and automatically keep audiences fresh as source data changes.
"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
