Census

Sync your data warehouse to Pinterest Ads

Reverse ETL for Pinterest Ads

Target, re-engage, and reach the people that matter to your business with custom audience segments in Pinterest Ads
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What can you do with Pinterest and Census?

Dynamic Audiences

Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

Lookalike Audiences

Create lookalike audiences based on your best existing customers. Lookalike audiences are a safe and cost-effective way to expand and improve the quality of your advertising audiences at the same time.

Granular Segmentation

By merging product, support, and sales data, you can build segments of users who should hear about new features/offers without bombarding the whole user base (e.g. notifying only users who experienced a pain point).

Exclusion Audiences

Improve advertising ROI and return on ad spend by excluding audiences from your ad targeting based on first-party data. Suppress existing customers from new customer incentives, sync opt-out lists across all your marketing channels, and automatically keep audiences fresh as source data changes.

Learn how to connect Pinterest Ads and Census
Where can Census sync to in Pinterest Ads?
No items found.
Need help getting started with Pinterest Ads?
Connect with us and we'll help you get Pinterest Ads connected to Census in 30 minutes or less! In addition, we can answer any questions you have about the platform or what you can do with it. We've seen a lot of powerful use cases!

Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.

Ryan Luis
Sr. Manager RevOps @ Webflow
Pinterest Ads
features:

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

From your warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.