Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

Create lookalike audiences based on your best existing customers. Lookalike audiences are a safe and cost-effective way to expand and improve the quality of your advertising audiences at the same time.

By merging product, support, and sales data, you can build segments of users who should hear about new features/offers without bombarding the whole user base (e.g. notifying only users who experienced a pain point).

Improve ads cost efficiency by excluding audiences from your ad targeting based on first-party data