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Sync your data warehouse to Looker

Reverse ETL for Looker

Looker is a business intelligence and analytics platform with data visualization tools. In Looker's platform, you can build your complete customer data platform.
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What can you do with Looker and Census?

  • Sync your Looker Looks to any of your business apps. Census loads your data on the fly whenever a sync is scheduled, so your data will always be up to date.
  • Build audiences using Looker’s powerful visual explorer and sync them to all our Ad destinations (Fb, Google, Microsoft, TikTok etc) from a single place.
  • Ensure key business metrics stay up to date across all your business apps

Model data in Looker

Sync your Looker Looks to any of your business apps. Census loads your data on the fly whenever a sync is scheduled, so your data will always be up to date.

Sync to any custom destination

Our Custom Destination API allows you to "bring your own" SaaS connector to Census. For example, if you have a SaaS tool or a private API that we don't support, you can use our Custom Destination API to easily configure and start sending data to that tool. Although you will need to do a small amount of configuration yourself, you still get all the incremental sync, automated scheduling, alerting and logging benefits of Census!

360º Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Lead Scoring

Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.

Learn how to connect Looker and Census
Learn how to connect Looker and Census

With Census, our sales & marketing always have current data in their tools and the data team can enable growth experiments.

Julie Beynon
Head of Analytics @ Clearbit

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
Take action with confidence
Get your free shirt with your free Census account. When you wear it, you’ll know that you're in with the likes of data visionaries at Notion, Mode, Canva, and Loom.