spark News Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs

Sync your data warehouse to Pendo

Help people adopt your software more successfully personalized experiences
Census
Pendo
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Custom Properties

Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

Create new account records

Automatically pull fresh data from your data warehouse, as well as update existing records. Ensure new form submissions and conversions are captured and nurtured throughout the customer journey.

Learn how to connect Pendo and Census
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1. unify & Define

Stop waiting on the
data you need

Add industry data to account records in Salesforce, classify contacts by persona, or calculate custom discounts based on LTV. Census AI columns can do it all in seconds—without a single line of code.

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2. enrich and enhance

Deeper insights.
Faster activation.

Draft personalized email content, classify outbound responses with sentiment analysis tools, and calculate the most engaging follow up content for prospects. Sync it all directly to your outbounding and nurture platforms.

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3. unify & observe

Enrich and classify
customer profiles

Remove special characters or misaligned case formats from data with the click of a button. Create rollup calculations in seconds to ensure that the data you need is always ready to sync.

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Where can Census sync to in Pendo?

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Visitor

The visitor endpoint allows you to retrieve visitor specific details by supplying a visitor ID as part of your request. The {visitorId} referenced below can be found on the visitors list page or at the end of the url when viewing a visitor details page.

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Account Object

The account endpoint allows you to retrieve a single account's specific details by supplying an account ID as part of your request. The {accountId} referenced below can be found on the accounts list page or at the end of the url when viewing an account details page.

“Activating all our first-party data gives our digital marketing team the ability to generate customized and personalized customer lists at speed.

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Dougal Guppy • Platform Architect
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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility
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