360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Utilize the customer data you already have to build hyper-targeted segments and audiences to send personalized mail, reactivate inactive buyers, and promote new products based on website retargeting or purchase history. When new users meet your criteria, automatically sync them to the right segments.
Fresh data helps you send the right message to the right person every time, all the time. Automatically send relevant direct mail that keeps your audience engaged, drives revenue, and reduces the amount of time you spend creating and sending campaigns.
Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.