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What can you do with Userflow and Census?
- Use 360° customer data to personalize your onboarding flow and in-app messages
- Give your team visibility on how customers are using your product and which activities lead to conversion
- Use product analytics to create granular segments of your users
360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Granular Segmentation
By merging product, support, and sales data, you can build segments of users who should hear about new features/offers without bombarding the whole user base (e.g. notifying only users who experienced a pain point).
Marketing Personalization
Send the right message to the right person every time, all the time. Automatically educate and nurture self-serve users on features to create upsell opportunities, send periodic account overview emails, and trigger campaigns based on calculated metrics with up-to-date data.
User Object
Users are the people using your application. Userflow keeps track of your users, so we can determine which flows to show them, and remember which flows they've already seen.
Event Object
You can track events for users and groups for analytics purposes or to segment and personalize your flows. Events can be either associated with just a user, just a group, or both a user and a group.
Group Object
Groups are used to group multiple users together. In your business, groups may correspond to e.g. companies, teams or departments. Like users, groups can have attributes. Events can also be associated with groups.
A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
