Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
By merging product, support, and sales data, you can build segments of users who should hear about new features/offers without bombarding the whole user base (e.g. notifying only users who experienced a pain point).
Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
Users are the people using your application. Userflow keeps track of your users, so we can determine which flows to show them, and remember which flows they've already seen.
You can track events for users and groups for analytics purposes or to segment and personalize your flows. Events can be either associated with just a user, just a group, or both a user and a group.
Groups are used to group multiple users together. In your business, groups may correspond to e.g. companies, teams or departments. Like users, groups can have attributes. Events can also be associated with groups.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.