Product News

Build hyper-targeted segments and personalized emails with the Braze connector | Census

Sylvain Giuliani
Sylvain Giuliani May 06, 2021

Syl is the Head of Growth & Operations at Census. He's a revenue leader and mentor with a decade of experience building go-to-market strategies for developer tools. San Francisco, California, United States

Doing more with your data has always been our goal. The more integration we build, the more places you can operationalize your data. This is why we're excited to officially partner with Braze and announce our Braze Connector 🎉.

With our latest connector, you can now bring your unified product & customer data from your data warehouse directly into braze so your teams can build better campaigns.

Here are some of the ways our customers take advantage of our Braze Connector:

  • Use product data to create hyper-target segments
  • Send personalized marketing campaigns
  • Update device IDs for their customers as they move to new devices
  • Use product data and metrics to trigger Braze Canvas and trigger new multi-channels campaigns
  • Send personalized messages that include product metrics in emails
  • Automatically trigger emails based on data from other apps
  • … And many more use cases!

🔌 As with all our sync connectors, we automatically minimize API usage and respect your plan's API rate limits.

Check out our documentation to learn how to get started and see all of the features that our integration supports.

Interested in using Census + Braze to operationalize the data you already have? Contact us for a demo.

Related articles

Best Practices
Retail Media Networks & Cloud Data Warehousing: An Introduction
Retail Media Networks & Cloud Data Warehousing: An Introduction

Retail Media Networks (RMNs) are gaining significant traction in today's ever-evolving digital landscape. At the heart of this transformation is the use of Cloud Data Warehouses, revolutionizing the way businesses store, analyze, and utilize data. This guide aims to provide an in-depth understanding of Retail Media Networks, the role of Cloud Data Warehouses, and how to leverage technologies like Snowflake and Census Embedded to build robust RMNs atop your Data Warehouse or Data Lake.

Best Practices
CDP vs MDM, What's the difference?
CDP vs MDM, What's the difference?

In the modern business world, data is the new gold. It can give businesses the edge they need to outperform the competition. However, managing and making sense of vast amounts of data can be a daunting task. Two key technologies that businesses use to manage their data effectively are Customer Data Platforms (CDPs) and Master Data Management (MDMs). These two technologies, though different, can work together to help businesses make the most of their data. In fact, integrating a Cloud Data Warehouse can make your MDM or CDP the best of both worlds.

Best Practices
What is Reference Data?
What is Reference Data?

Data management is a broad discipline that includes a variety of types of data. Within this spectrum, the concept of Reference Data holds a significant place. This article will delve into the intricacies of reference data, its role in master data management, and its importance in maintaining data consistency and quality.