Join Databricks & Census to learn how data teams are empowering their marketing teams to experiment faster and drive better personalization with data activation. Learn how Plume turned their lakehouse into a CDP and personalized marketing in Braze.
CDPs are yet another copy of data
CDPs force you to create a new “source of truth” for customer data. With Census, marketers can activate audiences from the place their customer data already lives - the data lakehouse.
Activate your source of truth
CDPs are yet another silo of customer data. With Census, marketing teams have access to all available trusted customer data in the lakehouse.
Faster time to value
CDPs take months to evaluate, implement and adopt. With Census, you can skip the implementation phase and activate your existing data immediately.
Ensure data governance & quality
CDPs create yet another copy of the data. Census is built on top of your existing data lakehouse so you can reuse all your governance investments.
Don’t buy a CDP.
(Until you've met with a data expert at Census)
Census is a data activation platform that enables marketing teams to manage audiences directly on top of the data lakehouse. Turn your existing data platform into a composable Customer Data Platform (CDP) with Census.
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Build segments without SQL
Instantly unlock the power of your first-party customer data without code or reliance on engineering.
Experiment with audiences faster
Get your lookalike audiences and personalized campaigns into production faster, and iterate quickly.
Sync fresh data to all your tools
Create dynamic audiences in a single place, and keep all your tools up-to-date with fully automated syncs.
Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.