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For Data Teams
Connect your warehouse to all your apps with Reverse ETL — today.
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For Marketing Teams
Build audiences with the most complete Customer 360
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Product-Led Growth
Get product analytics into the hands of every team to drive conversions
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Create unique brand journeys by activating first-party customer data
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Provide frictionless experiences for both providers and consumers
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Prioritize high value conversations with a Customer 360 view in your CRM
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Proactively prevent churn with customer health scores and alerts
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View all 160 integrations →
Solutions
For Data Teams
Connect your warehouse to all your apps with Reverse ETL — today.
Read more →
For Marketing Teams
Build audiences with the most complete Customer 360
Read more →
By Industry
Product-Led Growth
Get product analytics into the hands of every team to drive conversions
Direct-to-Consumer
Create unique brand journeys by activating first-party customer data
Marketplaces
Provide frictionless experiences for both providers and consumers
Other Teams
Sales
Prioritize high value conversations with a Customer 360 view in your CRM
Success
Proactively prevent churn with customer health scores and alerts
Customers
Resources
Pricing
ON-DEMAND WEBINAR

How to turn your data lakehouse into a CDP

45 mins
Join Databricks & Census to learn how data teams are empowering their marketing teams to experiment faster and drive better personalization with data activation. Learn how Plume turned their lakehouse into a CDP and personalized marketing in Braze.

CDPs are yet another copy of data

CDPs force you to create a new “source of truth” for customer data. With Census, marketers can activate audiences from the place their customer data already lives - the data lakehouse.

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Why Census?

Activate your source of truth

CDPs are yet another silo of customer data. With Census, marketing teams have access to all available trusted customer data in the lakehouse.

Faster time to value

CDPs take months to evaluate, implement and adopt. With Census, you can skip the implementation phase and activate your existing data immediately. 

Ensure data governance & quality

CDPs create yet another copy of the data. Census is built on top of your existing data lakehouse so you can reuse all your governance investments.

Don’t buy a CDP.

(Until you've met with a data expert at Census)
Census is a data activation platform that enables marketing teams to manage audiences directly on top of the data lakehouse. Turn your existing data platform into a composable Customer Data Platform (CDP) with Census.

Trusted by data & marketing teams at

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Get a composable CDP demo

Build segments without SQL

Instantly unlock the power of your first-party customer data without code or reliance on engineering.

Experiment with audiences faster

Get your lookalike audiences and personalized campaigns into production faster, and iterate quickly.

Sync fresh data to all your tools

Create dynamic audiences in a single place, and keep all your tools up-to-date with fully automated syncs.
Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.
Ryan Luis
Sr. Manager RevOps

From the lakehouse to 100+ destinations

Airship
Rokt
MoEngage
Mailgun
Sendinblue
Salesforce
Hubspot
Facebook Ads
Google Ads
Airtable
Instagram Ads
Customer.io
Braze
Intercom
Slack
See all integrations

From your warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.
Start your free trialBook a demo