What you'll learn

The modern company doesn’t just let their data sit in silos to be forgotten. These data-integrated businesses have unlocked operational analytics at scale thanks to the modern data stack, a collection of data tools that makes the behavioral data you collect in your apps accessible across your entire organization. In this ebook, we’ll take a look at how (and why) you should set up the data nervous system of your company, as well as why CDPs won’t measure up to your customer experience vision and what tools you should use instead. We’ll also give you a look at how leading data companies like Snowplow Analytics have leveraged Census to improve their trial user experiences.