Census Segments

Spend more time experimenting, less time uploading.

Build audiences on top of your data warehouse and sync them to your advertising and marketing tools. The easiest way to keep your audiences fresh, without code or SQL.

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Making the lives of marketing teams easier at

Activate data without code

Instantly unlock the power of your first-party customer data without code or reliance on engineering.

Experiment with audiences faster

Get your lookalike audiences and personalized campaigns into production faster, and iterate quickly. No CSVs!

Sync fresh data to all your tools

Send segments to any advertising or marketing platform in just a few clicks. Automated syncs keep your data fresh.

Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works.

Ryan Luis
Sr. Manager Marketing Operations

Visual audience segmentation

Build granular custom audiences and activate all your customer data with just a few clicks. Power your existing marketing tools with 360° customer data from your source of truth. Enable self-service data activation for everyone 🙌

Complex segmentation across related objects

Segment across related objects like users, events, orders, and companies. Census automatically joins the right data for you. Segments are built on Entities, an easier way to model and expose data in the warehouse.

Learn more about Census Entities →

Dynamic audiences that change with your data

No more manual list uploads. Segments will automatically change as your data changes, ensuring your audiences are always up-to-date. Sync trusted customer lists to all your marketing and advertising platforms.

See our integration library →

Segment size analytics

As you add and remove filters, Census automatically recalculates the size of your audience. You can even see how your segment size changes over time.

To double check your work, preview audience members or view the underlying SQL of your segment. ✅

Having one unified audience segment across Braze and our app means that we’re more confident in our messages and offers. We can actually get more granular with who we're targeting and what we're saying to them.

Bianca El-Jalkh
‍Growth Product Manager @ Zip Co

Build audiences on top of all your data and sync them to your advertising and marketing tools.

"My team requested a bunch of segments and I created all of them in 15 minutes. I was blown away."

Moss Pauly
Senior Product Manager @ Zip Co

See why marketing teams ❤️ Census

How Bleach London reduced Cost Per Acquisition by 20% by improving Facebook Ads targeting

Michael Lorenzos

Head of Ecommerce Growth

Read the Story →

Personalization to 100M+ users with faster audience experimentation

Cuong Duong

Data Analyst

Read the Story →

Build audiences once, sync them everywhere

Loved by marketers, trusted by data teams.

Data team approved

Approve trusted entities for segmentation, so marketers always have fresh data at their fingertips.

Self-service data access

Enable marketers to self-serve the data models you’ve been working on to drive immediate business impact.

Integrates with dbt + Looker

No need to duplicate or create any new logic, you can connect your existing dbt models or Looker Looks.

Build the best audiences with your Customer 360. Without code or engineers.

Activate your data today. Book a demo with one of our experts.

Start your free trial Book a demo

CENSUS SEGMENTS

Say goodbye to your daily CSV upload.

Build audiences on your data warehouse and sync them to all your advertising and marketing tools. No CSV uploads or SQL required.

Start your free trial Book a demo

Making the lives of marketers easier at

"Census makes it really easy to sync audiences into our Ad platforms. I build my audiences on top of models from my data team, click go, and it just works."

Ryan Luis, Sr. Manager RevOps at Webflow

Here’s how Census helps you target better

Spend more time experimenting, less time uploading

Build audiences yourself without SQL

With our Visual Segment Builder you can build complex segmentation logic without SQL. All on top of the rich trusted data available in your data warehouse, and blessed by your data team.

Watch a demo video →

Sync fresh data to to all your tools

Your audiences will always be fresh with our fully automated syncs. New users who match your audience criteria are automatically synced to all your tools.

See our integration library →

Experiment with audiences faster

Create lookalike audiences based on top spending customers, or segment audiences by persona. With Census you can get your audience ideas into production faster, and iterate quickly.