Product News

Census partners with Google Cloud BigQuery to make data more actionable

Katy Yuan
Katy Yuan October 11, 2022

Katy is a Product Marketing Manager at Census who loves diving into startups, SaaS technology, and modern data platforms. When she's not working, you can find her playing pickleball or Ultimate Frisbee.

Your data warehouse is the most complete, accurate, and trustworthy view of customer data. Unfortunately, this 360º view of your customers doesn’t extend to the operational tools that are used to engage with customers every day.

When companies centralize customer information in data warehouses like Google BigQuery, the logical next step is to make that data actionable in business tools like CRMs, marketing automation platforms, and customer success platforms.

At Census, we’ve been helping customers seamlessly connect any software or business tool to BigQuery for several years. Instead of migrating data between applications, customers access data from a single source of truth, ensuring that insights are always current, consistent, and complete. 

Census Reverse ETL makes BigQuery data actionable in downstream business tools

Reverse ETL is the last mile of the data stack

Census makes it easier than ever to scale the impact of data and analytics. Data teams can deliver trustworthy first-party data or fine-grained metrics for personalization and scoring to their stakeholders in minutes, not weeks. With reverse ETL, every team has the data they need to act and automate with confidence.

Reverse ETL is the missing piece of the data stack. It was designed to help companies leverage all the customer data in their source of truth and empower teams with real-time analytics in the tools they already use. Now, salespeople and customer success managers don’t have to look at 10 different tools to understand what their users are doing.

For more, read our blog What is reverse ETL? Here's everything you need to know.

Census achieves Google Cloud Ready – BigQuery Designation

Today, we’re excited to announce that Census has achieved Google Cloud Ready – BigQuery designation, proving that we meet a core set of functionality and interoperability requirements when integrating with BigQuery.

Operationalizing data is a priority for BigQuery users. Our mutual customers like Fivetran, Bitly, Mixpanel, Clearbit, and more use Census to sync data from BigQuery into the business tools that marketing, sales, and customer success teams use every day. 

Connecting Census to BigQuery only takes minutes, and customers benefit from automated logging, error monitoring, and alerting natively integrated with the warehouse. Also, our native integration with BI platform Looker (acquired by Google in 2019) helps users sync business logic directly into downstream apps to drive action.

Census also integrates with other tools in the Google ecosystem, such as Google Analytics, Google Sheets, Google Ads, Google Offline Conversions, and Google Cloud Storage. 

What BigQuery customers achieve with Census

Census and Salesforce

Fivetran takes Salesforce data to the next level for both sales ops and data teams

Census and Mixpanel

Mixpanel enables product-led growth with data in Mixpanel and Salesforce

Census and Facebook ads

Bleach London reduces Cost Per Acquisition by 20% by improving Facebook Ads targeting

Census and Intercom

UpKeep reduces customer churn with real-time data in Intercom

Why BigQuery customers love Census

Census is the top rated reverse ETL platform, loved by customers for top-tier support, transparent pricing, and connector reliability. Adding reverse ETL to your BigQuery stack helps you:

Empower business teams to self-serve

  • Operationalize your data and insights by getting data out of the warehouse, and into the apps your business users use daily.

Scale the impact of the data team

  • Drive more business value by powering your business workflows with BigQuery data. Spend more time modeling, and less time building and managing custom integrations. 

Multiply the ROI from your existing stack

  • Maximize the value of existing tools like dbt, Airflow and Looker. Census seamlessly plugs into your existing stack to operationalize BigQuery data at scale.

Google Cloud and Census: Better together

Together, Census and BigQuery enable data and operations teams to get every user the data they need to act and automate with confidence. Customers can keep operational metrics in sync with the central hub, quickly build scalable data pipelines without code, and bridge the gap between analysis and action.

Interested in learning more about how your team can benefit from Census and Google Cloud’s partnership to drive more actionable data? Talk to us!