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Census is a Snowflake Premier Technology Partner for Reverse ETL

Aug 04, 2022
Katy is a Product Marketing Manager at Census who loves baking and PC gaming. She enjoys working on startups, SaaS technology, and modern data platforms.

Welcome to an era of unprecedented leverage for the data team. Every single business department needs insights for daily decisions and operations, and data teams now have a guaranteed seat at the table. Data analytics is no longer a nice-to-have, it’s a need-to-have. 

Reverse ETL is the last mile of the data stack

Census makes it easier than ever to scale the impact of data and analytics. Data teams can deliver product metrics or marketing audiences to their stakeholders in minutes, not weeks. With reverse ETL, every team has the data they need to act and automate with confidence.

Reverse ETL is the missing piece of the data stack. It was designed to help businesses leverage all the customer data in their source of truth and empower teams with real-time analytics in the tools they already use. Now, salespeople and customer support reps don’t have to look at 10 different tools to understand what their users are doing.

For more, read What is reverse ETL? Here's everything you need to know.

Census achieves Snowflake Premier Partner status

Today, we’re excited to announce that Census is now a Snowflake Premier Technology Partner

This designation is given to Snowflake technology partners with strong reference architecture and over 70 mutual customers. We join fellow Modern Data Stack innovators as technology Premier Partners, including Atlan, Hex, Monte Carlo, and Snowplow.

Operationalizing data is a priority for Snowflake customers

Operationalizing data with Reverse ETL is the logical next step of your Snowflake data stack

Mutual customers like Canva, TripActions, Figma, Notion, Loom, Docker, and Crossbeam use Census to sync data from Snowflake into the business tools that customer success, sales, and marketing teams use every day. 

Some of Snowflake and Census's mutual customers

Connecting Census to a Snowflake database only takes minutes, and customers can benefit from automated logging, error monitoring, and alerting natively integrated with the warehouse.

Snowflake customers can also leverage Snowflake Stream Triggers, which is a more efficient, cost-effective way to orchestrate continuous syncs. Using Snowflake’s architecture, reverse ETL syncs are only activated by changes to Snowflake tables, saving customers time and credits.

What Snowflake customers have achieved with Census

Canva powered personalization to 50M+ users with more data in Braze
Figma increased sales productivity by 10x with product usage data inside Salesforce
Docker powered product-led growth to 10M+ developers with user data in Marketo
Loom prioritized tens of thousands of support tickets with customer metrics in Zendesk

Why Snowflake customers love Census

Census is the top rated reverse ETL platform, loved by customers for top-tier support, transparent pricing, and connector reliability. Adding reverse ETL to your Snowflake stack helps you:

Empower business teams to self-serve

  • Operationalize your data and insights by getting data out of the warehouse, and into the apps your business users use daily.

Scale the impact of the data team

  • Drive more business value by powering your business workflows with Snowflake data. Spend more time modeling, and less time building and managing custom integrations. 

Multiply investments in your existing stack

  • Multiply your existing investments in tools like dbt, Airflow and Looker. Census seamlessly plugs into your existing stack to operationalize Snowflake data at scale.

Snowflake and Census: Better together

Together, Census and Snowflake enable data and operations teams to get every user the data they need to act and automate with confidence. Customers can keep operational metrics in sync with the central hub, quickly build scalable data pipelines without code, and empower business teams to self-serve with data.

Interested in learning more about how your team can benefit from Census and Snowflake’s Premier Partnership to drive more actionable data? Talk to us!

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