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🎃 What’s New in October: Google BigQuery partnership, Notifications, Workspaces, Google Analytics 4 integration

Oct 31, 2022
Katy is a Product Marketing Manager at Census who loves baking and PC gaming. She enjoys working on startups, SaaS technology, and modern data platforms.

Why are vampires bad at art? 

They’re only able to draw blood. 🧛

Rounding up our new releases, integrations, and events from October!

🎉 Product News

Census partners with Google Cloud to make BigQuery data more actionable

We’re officially a Google Cloud BigQuery partner! Our mutual customers use Census to operationalize the data in their warehouse and provide actionable insights in every business tool.

Census and Prefect partnership announcement

Thrilled to formally announce our partnership with Prefect! Together, Census and Prefect help data engineers extend the impact of their work and automate data flows with confidence.

Census Notifications: Business metric alerting with your data warehouse

Set up business metric alerts using your single source of truth! Use the new visual builder to trigger automatic messages to GTM teams that send when customer data in your warehouse changes.

Workspaces: Organize your syncs by team or project

The next level of governance for your Census account. Manage permissions granularly for different teams, projects, or use cases.

Model Activity tab: View & revert changes to SQL models in Census

Now, see a detailed log of specific changes for increased transparency into the models that power critical business workflows.

🔗 New Connectors

See enhancements to Google Ads, Planhat, Microsoft Dynamics, PostHog, and Freshdesk in the changelog.

🎬 Upcoming and on-demand events

Building a Composable CDP with Google Cloud - Register now!

Wednesday Nov 9th, 10 am PT

Off-the-shelf Customer Data Platforms haven't delivered on their promises, and often cause more data challenges than they solve.

The Composable CDP is a better, faster way to build a future-proof marketing stack centered around your data warehouse. Join Google Cloud experts and partners to learn how BigQuery empowers marketers to drive revenue with a single source of truth across the entire organization.


How Figma operationalizes data across its $20B PLG business

Product-led growth is data-led growth. Praveer Melwani, CFO at Figma, shared how they operationalize data to drive revenue across their $20B PLG business.

Questions, concerns, feedback?

Join us on Slack in the OA Club or reach out through email. We’d love to hear from you!

P.S. We’re hiring! Join us 🥳

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