Introducing Census on Databricks Partner Connect

We're excited to expand our Databricks partnership with our launch on Partner Connect! 🚀
This milestone underscores the importance of data activation in today's data-driven business environment. By leveraging a single source of truth in the data lakehouse, companies can build a Composable Customer Data Platform with Databricks to drive more personalized experiences and improve customer conversion and retention. Census’s availability on Partner Connect will further streamline first-party data integration into 200+ business tools, and unite data and marketing operations around the data lakehouse.
Partner Connect allows Databricks users to discover validated partner solutions and easily connect preferred data, analytics and AI tools to the lakehouse. Databricks customers can use Census's Data Activation and Reverse ETL platform to immediately sync data to business tools, and enable their customer-facing teams to take action with better insights.
Census on Databricks Partner Connect offers several benefits to users, such as:
1) Navigate the left-hand navigation of your instance and select
"Partner Connect" to begin the process.
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2) Type "Census" into the Search Bar and Select the Census Tile.
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3) You'll be asked to Connect on the right-hand panel. Choose the SQL warehouse you'd like to connect with Census and click "Start" - this process will take a few minutes!
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4) A green check will appear once the setup is completed. Next, select the schema you'd like to sync to Census. You'll click "Add" to proceed.
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5) Confirm the following privileges will be granted with Census and click "Next" when ready.
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6) Confirm your connection resources and details during the following two screens and "Connect to Census."
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7) As you navigate from Databricks to Census, you will be prompted to create your Census account.
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8) Once your account details are confirmed, navigate to the Census homepage to start syncing first-party data from the lakehouse into your business tools!
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After a simple setup on Partner Connect, the opportunities are endless for Databricks customers to start activating first-party data in new and exciting ways. Below are a few ways to unlock sales and marketing use cases from the lakehouse to drive business outcomes!
“Today’s most innovative brands are exploring opportunities to utilize first-party data in their day-to-day operations. Census joining Partner Connect will allow more companies to easily activate the data lakehouse and drive meaningful change in how their teams use data to connect with consumers.”
— Steve Sobel, Global Industry Leader for Communications, Media & Entertainment at Databricks
Interested in learning more about data activation on your lakehouse? Get a free onboarding of Census or review Databricks documentation for more details.