Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Best Practices
22 Best Composable Marketing Tools: 2023 Modern Marketing Stack
Katy Yuan
14 September 2023
How to build your Composable Marketing Stack with companies identified in Snowflake's 2023 Modern Marketing Data Stack report
Customer Stories
How Ragnarok Deployed a Personalized Loyalty Program for Upside with Census + Iterable
Tyler Mucci
13 September 2023
Financial platform Upside deployed a personalized loyalty program that improved CTR by 96%, with the help of solutions partner Ragnarok and martech platforms Census and Iterable.
Product News
Enabling real time syncs with Materialize
Sharrifah Lorenz
12 September 2023
Our newest integration with Materialize helps Census users run queries faster and activate customer data continuously in every business tool.
Product News
Activate your Sigma workbooks in every business tool with Census
Katy Yuan
11 September 2023
Our new Census + Sigma integration enables every marketing, ops, and data team to analyze data, activate insights, and make data-driven decisions with first-party data from the warehouse.
Best Practices
How Pleo Achieved Customer 360 Utopia with HubSpot and Census
Niko Artadi
1 September 2023
Fintech platform Pleo shares how they use HubSpot and Census to create a Customer 360 view to send personalized and compliant marketing communications
Product News
Census Achieves Google Cloud Ready - Cloud SQL Designation
John Bourous
29 August 2023
Census has met a core set of functional and interoperability requirements with its Google Cloud Ready - Cloud SQL designation.
Tutorials
(Pt 2) Right message: Personalizing emails with product usage data in HubSpot
Jeff Sloan
24 August 2023
Data teams can drive revenue by helping marketing teams create sophisticated HubSpot email personalization with product usage data.
Tutorials
(Pt 1) Right person: Targeting active trial users with product data in HubSpot
Jeff Sloan
23 August 2023
Want to demonstrate you can drive revenue as a data team? Help your marketing team target active trial users in their Hubspot campaigns.
Product News
Automate Data Activation Flows with Census Fivetran Sync Triggers
John Bourous
22 August 2023
Empower more real-time use cases with the data warehouse by triggering Census syncs with Fivetran! Our 150+ mutual customers can sync fresh data to 200+ business tools faster than ever.
Best Practices
How ClickUp cut CAC by 50% with first-party data | Census
Jeff Sloan
22 August 2023
With the power of the cloud data warehouse and first-party data, ClickUp's data team cut customer acquisition costs in half.