Census

Sync BigQuery to Autopilot

Sync BigQuery data to Autopilot

Personalize your marketing programs with all your product and customer data
Want to do more than just look at Autopilot data in BigQuery? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Autopilot to create data consistency across BI and operational tools.
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BigQuery icon
Autopilot icon
360º Customer Profile
Dynamic Lead Scoring
Personalized Campaigns
Census logo
data models for sync illustration

Sync BigQuery to Autopilot

Personalize your marketing programs with all your product and customer data

Start for free
BigQuery icon
Autopilot icon
360º Customer Profile
Dynamic Lead Scoring
Personalized Campaigns
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect BigQuery

Connect BigQuery with standard API, ODBC and JDBC credentials.

Step 2: Connect Autopilot as a destination

You can connect to Autopilot by providing credentials to Census through an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from BigQuery. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your BigQuery data source using standard API or ODBC credentials.

Step 2: Connect Autopilot

You can use an OAuth log-in flow to connect Census to Autopilot directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your BigQuery data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your BigQuery data in Autopilot?

Autopilot REST API

Autopilot has a standard set of fields which represent each contact. You are able to set any of these fields via this call.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from BigQuery

Connecting to BigQuery

BigQuery is a fully managed enterprise data warehouse that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence. BigQuery is a data analytics platform that provides you a complete unified view of all your important business and customer data where you can get valuable business insights.

Now you can use the data in BigQuery for more than just analytics and BI. With BigQuery reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our BigQuery Docs

Syncing to Autopilot

Autopilot is a customer engagement platform that can help your business manage multichannel marketing. Autopilot helps you deliver the right message, to the right audience, at the right time with multi-channel journeys and marketing campaigns.

Sync your customer data to give your marketing team a 360-degree view of your customers and prospects to build better relationships and drive personalized campaigns to send the right message, at the right time.

Learn how to use Census with 👉 our Autopilot Docs

Census connects to BigQuery through your data source and syncs data to Autopilot. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to BigQuery and syncs data to Autopilot. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager
We make it easy to switch to Census.
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.