Census

Sync BigQuery to Zendesk

Sync BigQuery data to Zendesk

Sync all of your internal customer data into Zendesk in order to save time when responding to tickets or automatically prioritize messages when they come in.
Want to do more than just look at Zendesk data in BigQuery? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Zendesk to create data consistency across BI and operational tools.
Census logo
BigQuery icon
Zendesk icon
Improved ticket routing
360° Customer Profile
Improved Agent Productivity
Census logo
data models for sync illustration

Sync BigQuery to Zendesk

Sync all of your internal customer data into Zendesk in order to save time when responding to tickets or automatically prioritize messages when they come in.

Start for free
BigQuery icon
Zendesk icon
Improved ticket routing
360° Customer Profile
Improved Agent Productivity
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect BigQuery

Connect BigQuery with standard API, ODBC and JDBC credentials.

Step 2: Connect Zendesk as a destination

You can use an OAuth log-in flow to connect Census to Zendesk directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from BigQuery. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your BigQuery data source using standard API or ODBC credentials.

Step 2: Connect Zendesk

You can use an OAuth log-in flow to connect Census to Zendesk directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your BigQuery data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your BigQuery data in Zendesk?

Ticket Comment

Ticket comments represent the conversation between requesters, collaborators, and agents. Comments can be public or private.

Macros

A macro consists of one or more actions that modify the values of a ticket's fields. Macros are applied to tickets manually by agents.

Users

Zendesk Support has three types of users: end users (your customers), agents, and administrators. End Users, Agents, Administrators.

Ticket

Tickets are the means through which your end users (customers) communicate with agents in Zendesk Support. Tickets can originate from a number of channels, including email, Help Center, chat, phone call, Twitter, Facebook, or the API. All tickets have a core set of properties.

Organization Subscriptions

Agents in an organization can subscribe to be notified whenever someone in their organization submits a ticket. The agents will be notified as long as they're allowed to see all tickets or the organization's tickets.

Custom Object API

You can use the Custom Objects API to create, update, and delete objects that you define yourself. You can also use it to define and manage relationships with other objects, including native Zendesk objects like tickets and users.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from BigQuery

Connecting to BigQuery

BigQuery is a fully managed enterprise data warehouse that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence. BigQuery is a data analytics platform that provides you a complete unified view of all your important business and customer data where you can get valuable business insights.

Now you can use the data in BigQuery for more than just analytics and BI. With BigQuery reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our BigQuery Docs

Syncing to Zendesk

Zendesk offers a suite of software-as-a-service products helping with customer support, sales, and other customer management services. Zendesk can help you target leads, optimize your sales pipeline, and engage with your customers.

Learn how to use Census with 👉 our Zendesk Docs

Census connects to BigQuery through your data source and syncs data to Zendesk. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to BigQuery and syncs data to Zendesk. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager
We make it easy to switch to Census.
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.