data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect BigQuery

Connect BigQuery with standard API, ODBC and JDBC credentials.

Step 2: Connect Google Search Ads 360 as a destination

You can use an OAuth log-in flow to connect Census to Google Search Ads 360 directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from BigQuery. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your BigQuery data source using standard API or ODBC credentials.

Step 2: Connect Google Search Ads 360

You can use an OAuth log-in flow to connect Census to Google Search Ads 360 directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your BigQuery data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your BigQuery data in Google Search Ads 360?

Floodlight Activities

A Floodlight activity is a specific conversion you want to track, such as the completion of a purchase or a visit to a page on your site.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from BigQuery

Connecting to BigQuery

BigQuery is a fully managed enterprise data warehouse that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence. BigQuery is a data analytics platform that provides you a complete unified view of all your important business and customer data where you can get valuable business insights.

Now you can use the data in BigQuery for more than just analytics and BI. With BigQuery reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our BigQuery Docs

Syncing to Google Search Ads 360

Google Search Ads 360 is an online advertising platform with many features to help you target, re-engage and reach your customers.

With the Google Search Ads 360 integration, Census can sync your customer and audience data from the most popular data warehouses and sources. This helps you speed up the time-consuming process of exporting email addresses and reuploading them on a regular basis. By operationalizing your data, you can maximize your time and focus on the things that matter most to you.

Learn how to use Census with 👉 our Google Search Ads 360 Docs

Census connects to BigQuery through your data source and syncs data to Google Search Ads 360. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to BigQuery and syncs data to Google Search Ads 360. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

BigQuery to Salesforce

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BigQuery to Hubspot

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BigQuery to Facebook Ads

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BigQuery to Google Ads

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BigQuery to Mixpanel

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BigQuery to Google Sheets

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BigQuery to Airtable

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BigQuery to Instagram Ads

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BigQuery to Customer.io

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Sync

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BigQuery to Amplitude

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BigQuery to PostHog

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BigQuery to Segment

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BigQuery to Notion

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BigQuery to ActiveCampaign

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BigQuery to Custom Destination

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BigQuery to Webhooks

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BigQuery to Google Analytics

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BigQuery to Pendo

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BigQuery to Marketo

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BigQuery to Postgres

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BigQuery to FullStory

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BigQuery to Jira

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BigQuery to Microsoft Teams

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BigQuery to Salesforce Marketing Cloud

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BigQuery to Kustomer

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BigQuery to Klaviyo

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BigQuery to Pipedrive

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BigQuery to Algolia

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BigQuery to Shopify

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BigQuery to LinkedIn Ads

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BigQuery to TikTok

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BigQuery to Appcues

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BigQuery to Facebook Offline Conversion

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BigQuery to Stripe

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BigQuery to ChartMogul

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BigQuery to Mailchimp

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BigQuery to Google Offline Conversion

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BigQuery to Vitally

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BigQuery to Apollo

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BigQuery to Help Scout

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BigQuery to Orbit

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BigQuery to Gainsight

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BigQuery to S3

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BigQuery to mParticle

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BigQuery to Criteo

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BigQuery to Anaplan

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BigQuery to Asana

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BigQuery to Autopilot

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BigQuery to Close.io

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BigQuery to Correlated

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BigQuery to Chargebee

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BigQuery to Freshsales

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BigQuery to Zoho CRM

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BigQuery to Zuora

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BigQuery to Oracle Fusion Cloud

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BigQuery to Sailthru

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BigQuery to Freshdesk

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BigQuery to Campaign Monitor

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BigQuery to Userpilot

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BigQuery to ChurnZero

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BigQuery to GCS (Google Cloud Storage)

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BigQuery to Delighted

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BigQuery to SendGrid

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BigQuery to Snapchat

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BigQuery to Twitter Ads

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BigQuery to User Interviews

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BigQuery to Chargify

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BigQuery to Microsoft (fka Bing) Ads

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BigQuery to The Trade Desk

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BigQuery to Ortto

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BigQuery to Poplar

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BigQuery to Microsoft Ads Offline Conversion

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BigQuery to Google Datastore

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BigQuery to Zapier

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BigQuery to Courier

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BigQuery to Great Question

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BigQuery to Dynamics 365

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Snowflake to Google Search Ads 360

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Looker to Google Search Ads 360

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BigQuery to Google Search Ads 360

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Databricks to Google Search Ads 360

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Redshift to Google Search Ads 360

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dbt to Google Search Ads 360

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Postgres to Google Search Ads 360

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Elasticsearch to Google Search Ads 360

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Microsoft SQL Server (MSSQL) to Google Search Ads 360

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MySQL to Google Search Ads 360

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Rockset to Google Search Ads 360

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Google Sheets to Google Search Ads 360

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Amazon Athena to Google Search Ads 360

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S3 to Google Search Ads 360

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Panoply to Google Search Ads 360

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Tableau to Google Search Ads 360

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Heroku Postgres to Google Search Ads 360

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Azure Synapse to Google Search Ads 360

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Microsoft Power BI to Google Search Ads 360

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync BigQuery to Google Search Ads 360

Sync BigQuery data to Google Search Ads 360

Sync BigQuery to Google Search Ads 360

Integration in Four Steps

Step 1: Connect BigQuery

Step 2: Connect Google Search Ads 360 as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Google Search Ads 360

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Floodlight Activities

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from BigQuery

Connecting to BigQuery

Syncing to Google Search Ads 360

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.