data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Databricks

Connect Databricks with standard API, ODBC and JDBC credentials.

Step 2: Connect Google Search Ads 360 as a destination

You can use an OAuth log-in flow to connect Census to Google Search Ads 360 directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Databricks. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Databricks data source using standard API or ODBC credentials.

Step 2: Connect Google Search Ads 360

You can use an OAuth log-in flow to connect Census to Google Search Ads 360 directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Databricks data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Databricks data in Google Search Ads 360?

Floodlight Activities

A Floodlight activity is a specific conversion you want to track, such as the completion of a purchase or a visit to a page on your site.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Databricks

Connecting to Databricks

Databricks, founded by the creators of Apache Spark, is a data science and analytics platform that combines the best of data warehouses and data lakes, where you can build a complete customer data platform directly out of your Delta Lake. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Databricks for more than just analytics and BI. With Databricks reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Databricks Docs

Syncing to Google Search Ads 360

Google Search Ads 360 is an online advertising platform with many features to help you target, re-engage and reach your customers.

With the Google Search Ads 360 integration, Census can sync your customer and audience data from the most popular data warehouses and sources. This helps you speed up the time-consuming process of exporting email addresses and reuploading them on a regular basis. By operationalizing your data, you can maximize your time and focus on the things that matter most to you.

Learn how to use Census with 👉 our Google Search Ads 360 Docs

Census connects to Databricks through your data source and syncs data to Google Search Ads 360. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Databricks and syncs data to Google Search Ads 360. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Databricks to Salesforce

Sync

Databricks to Hubspot

Sync

Databricks to Facebook Ads

Sync

Databricks to Google Ads

Sync

Databricks to Mixpanel

Sync

Databricks to Google Sheets

Sync

Databricks to Airtable

Sync

Databricks to Instagram Ads

Sync

Databricks to Customer.io

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Databricks to Braze

Sync

Databricks to Zendesk

Sync

Databricks to Netsuite

Sync

Databricks to Intercom

Sync

Databricks to Slack

Sync

Databricks to Amplitude

Sync

Databricks to PostHog

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Databricks to Segment

Sync

Databricks to Notion

Sync

Databricks to ActiveCampaign

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Databricks to Custom Destination

Sync

Databricks to Webhooks

Sync

Databricks to Google Analytics

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Databricks to Pendo

Sync

Databricks to Marketo

Sync

Databricks to Postgres

Sync

Databricks to FullStory

Sync

Databricks to Jira

Sync

Databricks to Microsoft Teams

Sync

Databricks to Salesforce Marketing Cloud

Sync

Databricks to Kustomer

Sync

Databricks to Klaviyo

Sync

Databricks to Pipedrive

Sync

Databricks to Algolia

Sync

Databricks to Shopify

Sync

Databricks to LinkedIn Ads

Sync

Databricks to TikTok

Sync

Databricks to Appcues

Sync

Databricks to Facebook Offline Conversion

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Databricks to Stripe

Sync

Databricks to ChartMogul

Sync

Databricks to Mailchimp

Sync

Databricks to Google Offline Conversion

Sync

Databricks to Vitally

Sync

Databricks to Apollo

Sync

Databricks to Help Scout

Sync

Databricks to Orbit

Sync

Databricks to Gainsight

Sync

Databricks to S3

Sync

Databricks to mParticle

Sync

Databricks to Criteo

Sync

Databricks to Anaplan

Sync

Databricks to Asana

Sync

Databricks to Autopilot

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Databricks to Close.io

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Databricks to Correlated

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Databricks to Totango

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Databricks to Calixa

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Databricks to Pardot

Sync

Databricks to Heap

Sync

Databricks to Userflow

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Databricks to Drift

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Databricks to Front

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Databricks to Iterable

Sync

Databricks to Outreach

Sync

Databricks to Planhat

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Databricks to SFTP

Sync

Databricks to Chargebee

Sync

Databricks to Freshsales

Sync

Databricks to Zoho CRM

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Databricks to Zuora

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Databricks to Oracle Fusion Cloud

Sync

Databricks to Sailthru

Sync

Databricks to Freshdesk

Sync

Databricks to Campaign Monitor

Sync

Databricks to Userpilot

Sync

Databricks to ChurnZero

Sync

Databricks to GCS (Google Cloud Storage)

Sync

Databricks to Delighted

Sync

Databricks to SendGrid

Sync

Databricks to Snapchat

Sync

Databricks to Twitter Ads

Sync

Databricks to User Interviews

Sync

Databricks to Chargify

Sync

Databricks to Microsoft (fka Bing) Ads

Sync

Databricks to The Trade Desk

Sync

Databricks to Ortto

Sync

Databricks to Poplar

Sync

Databricks to Microsoft Ads Offline Conversion

Sync

Databricks to Google Datastore

Sync

Databricks to Zapier

Sync

Databricks to Courier

Sync

Databricks to Great Question

Sync

Databricks to Dynamics 365

Sync

Snowflake to Google Search Ads 360

Sync

Looker to Google Search Ads 360

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BigQuery to Google Search Ads 360

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Databricks to Google Search Ads 360

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Redshift to Google Search Ads 360

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dbt to Google Search Ads 360

Sync

Postgres to Google Search Ads 360

Sync

Elasticsearch to Google Search Ads 360

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Microsoft SQL Server (MSSQL) to Google Search Ads 360

Sync

MySQL to Google Search Ads 360

Sync

Rockset to Google Search Ads 360

Sync

Google Sheets to Google Search Ads 360

Sync

Amazon Athena to Google Search Ads 360

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S3 to Google Search Ads 360

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Panoply to Google Search Ads 360

Sync

Tableau to Google Search Ads 360

Sync

Heroku Postgres to Google Search Ads 360

Sync

Azure Synapse to Google Search Ads 360

Sync

Microsoft Power BI to Google Search Ads 360

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Databricks to Google Search Ads 360

Sync Databricks data to Google Search Ads 360

Sync Databricks to Google Search Ads 360

Integration in Four Steps

Step 1: Connect Databricks

Step 2: Connect Google Search Ads 360 as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Google Search Ads 360

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Floodlight Activities

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Databricks

Connecting to Databricks

Syncing to Google Search Ads 360

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.