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For Data Teams
Connect your warehouse to all your apps with Reverse ETL — today.
Read more →
For Marketing Teams
Build audiences with the most complete Customer 360
Read more →
By Industry
Product-Led Growth
Get product analytics into the hands of every team to drive conversions
Direct-to-Consumer
Create unique brand journeys by activating first-party customer data
Marketplaces
Provide frictionless experiences for both providers and consumers
Other Teams
Sales
Prioritize high value conversations with a Customer 360 view in your CRM
Success
Proactively prevent churn with customer health scores and alerts
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Sync Amazon Athena to Google Search Ads 360

Sync Amazon Athena data to Google Search Ads 360

Target, re-engage, and reach the people that matter to your business with custom audience segments in Google Search Ads 360.
Want to do more than just look at Google Search Ads 360 data in Amazon Athena? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Google Search Ads 360 to create data consistency across BI and operational tools.
Get a demoTry for free
Census logo
Athena icon
Google Search Ads 360 icon
Dynamic Audiences
Lookalike Audiences
Offline Conversions
Census logo
data models for sync illustration

Sync Amazon Athena to Google Search Ads 360

Target, re-engage, and reach the people that matter to your business with custom audience segments in Google Search Ads 360.

Book A DemoStart your free trial
Start for free
Athena icon
Google Search Ads 360 icon
Dynamic Audiences
Lookalike Audiences
Offline Conversions
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Amazon Athena

Connect Athena by providing your AWS Access Key ID and Secret Access Key on the Census Connections page.

Step 2: Connect Google Search Ads 360 as a destination

You can use an OAuth log-in flow to connect Census to Google Search Ads 360 directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Amazon Athena. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Amazon Athena data source using standard API or ODBC credentials.

Step 2: Connect Google Search Ads 360

You can use an OAuth log-in flow to connect Census to Google Search Ads 360 directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Amazon Athena data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo
Where can you sync your Amazon Athena data in Google Search Ads 360?

Floodlight Activities

A Floodlight activity is a specific conversion you want to track, such as the completion of a purchase or a visit to a page on your site.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Amazon Athena

Connecting to Amazon Athena

With Athena, there’s no need for complex ETL jobs to prepare your data for analysis. This makes it easy for anyone with SQL skills to quickly analyze large-scale datasets. Athena is out-of-the-box integrated with AWS Glue Data Catalog, allowing you to create a unified metadata repository across various services, crawl data sources to discover schemas and populate your Catalog with new and modified table and partition definitions, and maintain schema versioning.

Now you can use the data in Amazon Athena for more than just analytics and BI. With Amazon Athena reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Amazon Athena Docs

Syncing to Google Search Ads 360

Google Search Ads 360 is an online advertising platform with many features to help you target, re-engage and reach your customers.

With the Google Search Ads 360 integration, Census can sync your customer and audience data from the most popular data warehouses and sources. This helps you speed up the time-consuming process of exporting email addresses and reuploading them on a regular basis. By operationalizing your data, you can maximize your time and focus on the things that matter most to you.

Learn how to use Census with 👉 our Google Search Ads 360 Docs

Census connects to Amazon Athena through your data source and syncs data to Google Search Ads 360. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Amazon Athena and syncs data to Google Search Ads 360. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager
We make it easy to switch to Census.
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.
Start for freeGet a demo

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

Start your free trialBook a demo