Sync Amazon Athena to Braze

Sync Amazon Athena data to Braze

Send more personalized emails and messages to better engage with your customers and users
Want to do more than just look at Braze data in Amazon Athena? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Braze to create data consistency across BI and operational tools.
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Athena icon
Braze icon
360º Degree Customer Profile
Dynamic Audiences
Personalized Campaigns
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data models for sync illustration

Sync Amazon Athena to Braze

Send more personalized emails and messages to better engage with your customers and users

Start for free
Athena icon
Braze icon
360º Degree Customer Profile
Dynamic Audiences
Personalized Campaigns
Let us show you how
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Amazon Athena

Connect Athena by providing your AWS Access Key ID and Secret Access Key on the Census Connections page.

Step 2: Connect Braze

You can connect to Braze by creating an API key in Braze and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Amazon Athena. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Amazon Athena data source using standard API or ODBC credentials.

Step 2: Connect Braze

You can use an OAuth log-in flow to connect Census to Braze directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Amazon Athena data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Amazon Athena data in Braze?

Subscription Group ID

Use these endpoints to set the subscription state of a user in a subscription group. These groups will be available on the Subscription Group page.

User Track

Use this endpoint to record custom events, purchases, and update user profile attributes.

User Data Endpoints

The User API allows you to track information on your users by logging data about your users that comes from outside your app.

Event Object

An Event Object is an object that gets passed through the API when a specific event occurs.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Amazon Athena

Connecting to Amazon Athena

With Athena, there’s no need for complex ETL jobs to prepare your data for analysis. This makes it easy for anyone with SQL skills to quickly analyze large-scale datasets. Athena is out-of-the-box integrated with AWS Glue Data Catalog, allowing you to create a unified metadata repository across various services, crawl data sources to discover schemas and populate your Catalog with new and modified table and partition definitions, and maintain schema versioning.

Now you can use the data in Amazon Athena for more than just analytics and BI. With Amazon Athena reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Amazon Athena Docs

Syncing to Braze

Braze is a customer engagement platform that can help your business manage multichannel marketing. Braze uses automation, data analytics, and an intuitive user interface to give your marketing team a 360 degree view of your customer to build better relationships.

Sync your customer data to give your marketing team a 360-degree view of your customers and prospects to build better relationships and drive personalized campaigns.

Learn how to use Census with 👉 our Braze Docs

Census connects to Amazon Athena through your data source and syncs data to Braze. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Amazon Athena and syncs data to Braze. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.