Census
Platform
Integrations
Solutions
Customers
Resources
Popular Sources
Snowflake mark
Snowflake
BigQuery
Postgres
MySQL
Google Sheets mark
Google Sheets
Databricks
Redshift mark
Redshift
Azure Synapse
Microsoft SQL Server (MSSQL)
S3
View all 160 integrations →
For Data Teams
Connect your warehouse to all your apps with Reverse ETL — today.
Read more →
For Marketing Teams
Build audiences with the most complete Customer 360
Read more →
By Industry
Product-Led Growth
Get product analytics into the hands of every team to drive conversions
Direct-to-Consumer
Create unique brand journeys by activating first-party customer data
Marketplaces
Provide frictionless experiences for both providers and consumers
Other Teams
Sales
Prioritize high value conversations with a Customer 360 view in your CRM
Success
Proactively prevent churn with customer health scores and alerts
Pricing
Platform
Integrations
Popular Sources & Destinations
Salesforce mark
Salesforce
Snowflake mark
Snowflake
BigQuery
HubSpot
Customer.io mark
Customer.io
Postgres
MySQL
Zendesk
Google Sheets mark
Google Sheets
Facebook Ads mark
Facebook Ads
Marketo icon
Marketo
Databricks
Braze mark
Braze
Redshift mark
Redshift
Iterable
Azure Synapse
Intercom
Slack
Microsoft SQL Server (MSSQL)
S3
View all 160 integrations →
Solutions
For Data Teams
Connect your warehouse to all your apps with Reverse ETL — today.
Read more →
For Marketing Teams
Build audiences with the most complete Customer 360
Read more →
By Industry
Product-Led Growth
Get product analytics into the hands of every team to drive conversions
Direct-to-Consumer
Create unique brand journeys by activating first-party customer data
Marketplaces
Provide frictionless experiences for both providers and consumers
Other Teams
Sales
Prioritize high value conversations with a Customer 360 view in your CRM
Success
Proactively prevent churn with customer health scores and alerts
Customers
Resources
Pricing

Sync Amazon Athena to Braze

Sync Amazon Athena data to Braze

Send more personalized emails and messages to better engage with your customers and users
Want to do more than just look at Braze data in Amazon Athena? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Braze to create data consistency across BI and operational tools.
Get a demoTry for free
Census logo
Athena icon
Braze icon
360º Degree Customer Profile
Dynamic Audiences
Personalized Campaigns
Census logo
data models for sync illustration

Sync Amazon Athena to Braze

Send more personalized emails and messages to better engage with your customers and users

Book A DemoStart your free trial
Start for free
Athena icon
Braze icon
360º Degree Customer Profile
Dynamic Audiences
Personalized Campaigns
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Amazon Athena

Connect Athena by providing your AWS Access Key ID and Secret Access Key on the Census Connections page.

Step 2: Connect Braze as a destination

You can connect to Braze by creating an API key in Braze and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Amazon Athena. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Amazon Athena data source using standard API or ODBC credentials.

Step 2: Connect Braze

You can use an OAuth log-in flow to connect Census to Braze directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Amazon Athena data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo
Where can you sync your Amazon Athena data in Braze?

User Alias

User aliases allow referring to users by multiple other identifiers rather than only the Braze external_id.

Subscription Group ID

Use these endpoints to set the subscription state of a user in a subscription group. These groups will be available on the Subscription Group page.

User Track

Use this endpoint to record custom events, purchases, and update user profile attributes.

User Data Endpoints

The User API allows you to track information on your users by logging data about your users that comes from outside your app.

Event Object

An Event Object is an object that gets passed through the API when a specific event occurs.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

Clearbit logo
Canva logo
Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Amazon Athena

Connecting to Amazon Athena

With Athena, there’s no need for complex ETL jobs to prepare your data for analysis. This makes it easy for anyone with SQL skills to quickly analyze large-scale datasets. Athena is out-of-the-box integrated with AWS Glue Data Catalog, allowing you to create a unified metadata repository across various services, crawl data sources to discover schemas and populate your Catalog with new and modified table and partition definitions, and maintain schema versioning.

Now you can use the data in Amazon Athena for more than just analytics and BI. With Amazon Athena reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Amazon Athena Docs

Syncing to Braze

Braze is a customer engagement platform that can help your business manage multichannel marketing. Braze uses automation, data analytics, and an intuitive user interface to give your marketing team a 360 degree view of your customer to build better relationships.

Sync your customer data to give your marketing team a 360-degree view of your customers and prospects to build better relationships and drive personalized campaigns.

Learn how to use Census with 👉 our Braze Docs

Census connects to Amazon Athena through your data source and syncs data to Braze. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Amazon Athena and syncs data to Braze. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync
Amazon Athena to Salesforce
Sync
Amazon Athena to Hubspot
Sync
Amazon Athena to Facebook Ads
Sync
Amazon Athena to Google Ads
Sync
Amazon Athena to Mixpanel
Sync
Amazon Athena to Google Sheets
Sync
Amazon Athena to Airtable
Sync
Amazon Athena to Instagram Ads
Sync
Amazon Athena to Customer.io
Sync
Amazon Athena to Zendesk
Sync
Amazon Athena to Netsuite
Sync
Amazon Athena to Intercom
Sync
Amazon Athena to Slack
Sync
Amazon Athena to Amplitude
Sync
Amazon Athena to PostHog
Sync
Amazon Athena to Segment
Sync
Amazon Athena to Notion
Sync
Amazon Athena to ActiveCampaign
Sync
Amazon Athena to Custom Destination
Sync
Amazon Athena to Webhooks
Sync
Amazon Athena to Google Analytics
Sync
Amazon Athena to Pendo
Sync
Amazon Athena to Marketo
Sync
Amazon Athena to Postgres
Sync
Amazon Athena to FullStory
Sync
Amazon Athena to Jira
Sync
Amazon Athena to Microsoft Teams
Sync
Amazon Athena to Salesforce Marketing Cloud
Sync
Amazon Athena to Kustomer
Sync
Amazon Athena to Klaviyo
Sync
Amazon Athena to Pipedrive
Sync
Amazon Athena to Algolia
Sync
Amazon Athena to Shopify Custom Apps
Sync
Amazon Athena to LinkedIn Ads
Sync
Amazon Athena to TikTok Ads
Sync
Amazon Athena to Google Search Ads 360
Sync
Amazon Athena to Appcues
Sync
Amazon Athena to Facebook Offline Conversion
Sync
Amazon Athena to Stripe
Sync
Amazon Athena to ChartMogul
Sync
Amazon Athena to Mailchimp
Sync
Amazon Athena to Google Offline Conversion
Sync
Amazon Athena to Vitally
Sync
Amazon Athena to Apollo
Sync
Amazon Athena to Help Scout
Sync
Amazon Athena to Orbit
Sync
Amazon Athena to Gainsight
Sync
Amazon Athena to S3
Sync
Amazon Athena to mParticle
Sync
Amazon Athena to Criteo
Sync
Amazon Athena to Anaplan
Sync
Amazon Athena to Asana
Sync
Amazon Athena to Autopilot
Sync
Amazon Athena to Close
Sync
Amazon Athena to Correlated
Sync
Amazon Athena to Totango
Sync
Amazon Athena to Calixa
Sync
Amazon Athena to Pardot
Sync
Amazon Athena to Heap
Sync
Amazon Athena to Userflow
Sync
Amazon Athena to Drift
Sync
Amazon Athena to Front
Sync
Amazon Athena to Iterable
Sync
Amazon Athena to Outreach
Sync
Amazon Athena to Planhat
Sync
Amazon Athena to SFTP
Sync
Amazon Athena to Chargebee
Sync
Amazon Athena to Freshsales
Sync
Amazon Athena to Zoho CRM
Sync
Amazon Athena to Zuora
Sync
Amazon Athena to Oracle Fusion Cloud
Sync
Amazon Athena to Sailthru
Sync
Amazon Athena to Freshdesk
Sync
Amazon Athena to Campaign Monitor
Sync
Amazon Athena to Userpilot
Sync
Amazon Athena to ChurnZero
Sync
Amazon Athena to GCS (Google Cloud Storage)
Sync
Amazon Athena to Delighted
Sync
Amazon Athena to SendGrid
Sync
Amazon Athena to Snapchat Ads
Sync
Amazon Athena to Twitter Ads
Sync
Amazon Athena to User Interviews
Sync
Amazon Athena to Chargify
Sync
Amazon Athena to Microsoft (Bing) Ads
Sync
Amazon Athena to The Trade Desk
Sync
Amazon Athena to Ortto
Sync
Amazon Athena to Poplar
Sync
Amazon Athena to Microsoft Ads Offline Conversions
Sync
Amazon Athena to Google Datastore
Sync
Amazon Athena to Zapier
Sync
Amazon Athena to Courier
Sync
Amazon Athena to Great Question
Sync
Amazon Athena to Dynamics 365
PREV
NEXT
Sync
Snowflake to Braze
Sync
Looker to Braze
Sync
BigQuery to Braze
Sync
Databricks to Braze
Sync
Redshift to Braze
Sync
dbt to Braze
Sync
Postgres to Braze
Sync
Elasticsearch to Braze
Sync
SQL Server to Braze
Sync
MySQL to Braze
Sync
Rockset to Braze
Sync
Google Sheets to Braze
Sync
Amazon Athena to Braze
Sync
S3 to Braze
Sync
Panoply to Braze
Sync
Tableau to Braze
Sync
Heroku Postgres to Braze
Sync
Azure Synapse to Braze
Sync
Microsoft Power BI to Braze
PREV
NEXT

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

“Census just works”

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager
We make it easy to switch to Census.
Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.
Start for freeGet a demo

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

Start your free trialBook a demo