Sync Azure Synapse to Braze

Sync Azure Synapse data to Braze

Send more personalized emails and messages to better engage with your customers and users
Want to do more than just look at Braze data in Azure Synapse? Census makes it easy to sync data from a single source of truth (data warehouse or database) to operational systems like Braze to create data consistency across BI and operational tools.
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Azure Synapse icon
Braze icon
360º Degree Customer Profile
Dynamic Audiences
Personalized Campaigns
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data models for sync illustration

Sync Azure Synapse to Braze

Send more personalized emails and messages to better engage with your customers and users

Start for free
Azure Synapse icon
Braze icon
360º Degree Customer Profile
Dynamic Audiences
Personalized Campaigns
data part for integration uses illustrationimage part for integration uses illustration

Integration in Four Steps

Step 1: Connect Azure Synapse

Connect Azure Synapse with standard API, ODBC and JDBC credentials.

Step 2: Connect Braze as a destination

You can connect to Braze by creating an API key in Braze and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Azure Synapse. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Azure Synapse data source using standard API or ODBC credentials.

Step 2: Connect Braze

You can use an OAuth log-in flow to connect Census to Braze directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Azure Synapse data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Where can you sync your Azure Synapse data in Braze?

User Alias

User aliases allow referring to users by multiple other identifiers rather than only the Braze external_id.

Subscription Group ID

Use these endpoints to set the subscription state of a user in a subscription group. These groups will be available on the Subscription Group page.

User Track

Use this endpoint to record custom events, purchases, and update user profile attributes.

User Data Endpoints

The User API allows you to track information on your users by logging data about your users that comes from outside your app.

Event Object

An Event Object is an object that gets passed through the API when a specific event occurs.

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business.  Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Operational Analytics Use Cases

Syncing from Azure Synapse

Connecting to Azure Synapse

Azure Synapse Analytics is an integrated platform service that blends big data analytics, data warehousing, and data integration into a single unified service that provides end-to-end analytics with limitless scale. Azure Synapse provides you a complete unified view of all your important business and customer data to glean valuable business insights.

Now you can use the data in Azure Synapse for more than just analytics and BI. With Azure Synapse reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Azure Synapse Docs

Syncing to Braze

Braze is a customer engagement platform that can help your business manage multichannel marketing. Braze uses automation, data analytics, and an intuitive user interface to give your marketing team a 360 degree view of your customer to build better relationships.

Sync your customer data to give your marketing team a 360-degree view of your customers and prospects to build better relationships and drive personalized campaigns.

Learn how to use Census with 👉 our Braze Docs

Census connects to Azure Synapse through your data source and syncs data to Braze. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Azure Synapse and syncs data to Braze. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

PREV
NEXT

Census is the Reverse ETL platform of choice for companies who value scalability, observability, and performance.

Performance. Support. Quality. Just three of the reasons Census is the #1 rated Reverse ETL platform on G2.
Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang
Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia
Director of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

"Like that infomercial rotisserie — you just set it and forget it"

Matt N
Head of Growth

"Census just works"

Eric B
Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations
We make it easy to switch to Census.
Your Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.