data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Azure Synapse

Connect Azure Synapse with standard API, ODBC and JDBC credentials.

Step 2: Connect Microsoft (Bing) Ads as a destination

You can connect to Microsoft (Bing) Ads by providing credentials to Census through an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Azure Synapse. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Azure Synapse data source using standard API or ODBC credentials.

Step 2: Connect Microsoft (Bing) Ads

You can use an OAuth log-in flow to connect Census to Microsoft (Bing) Ads directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Azure Synapse data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Azure Synapse data in Microsoft (Bing) Ads?

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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Azure Synapse

Connecting to Azure Synapse

Azure Synapse Analytics is an integrated platform service that blends big data analytics, data warehousing, and data integration into a single unified service that provides end-to-end analytics with limitless scale. Azure Synapse provides you a complete unified view of all your important business and customer data to glean valuable business insights.

Now you can use the data in Azure Synapse for more than just analytics and BI. With Azure Synapse reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Azure Synapse Docs

Syncing to Microsoft (Bing) Ads

Microsoft (Bing) Ads is a service that provides pay-per-click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. With Microsoft (Bing) Ads, you can also automate reporting, campaign optimization, and more, to help you target, re-engage and reach your customers.

With the Bing Ads integration, Census can sync your data, from the most popular data warehouses and sources, to where you need it most. By operationalizing your data, you can maximize your time, and focus on the things that matter most to you.

Learn how to use Census with 👉 our Microsoft (Bing) Ads Docs

Census connects to Azure Synapse through your data source and syncs data to Microsoft (Bing) Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Azure Synapse and syncs data to Microsoft (Bing) Ads. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Azure Synapse to Salesforce

Sync

Azure Synapse to Hubspot

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Azure Synapse to Facebook Ads

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Azure Synapse to Google Ads

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Azure Synapse to Mixpanel

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Azure Synapse to Google Sheets

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Azure Synapse to Airtable

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Azure Synapse to Instagram Ads

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Azure Synapse to Customer.io

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Azure Synapse to Braze

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Azure Synapse to Zendesk

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Azure Synapse to Netsuite

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Azure Synapse to Intercom

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Azure Synapse to Slack

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Azure Synapse to Amplitude

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Azure Synapse to PostHog

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Azure Synapse to Segment

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Azure Synapse to Notion

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Azure Synapse to ActiveCampaign

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Azure Synapse to Custom Destination

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Azure Synapse to Webhooks

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Azure Synapse to Google Analytics

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Azure Synapse to Pendo

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Azure Synapse to Marketo

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Azure Synapse to Postgres

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Azure Synapse to FullStory

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Azure Synapse to Jira

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Azure Synapse to Microsoft Teams

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Azure Synapse to Salesforce Marketing Cloud

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Azure Synapse to Kustomer

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Azure Synapse to Klaviyo

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Azure Synapse to Pipedrive

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Azure Synapse to Algolia

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Azure Synapse to Shopify Custom Apps

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Azure Synapse to LinkedIn Ads

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Azure Synapse to TikTok Ads

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Azure Synapse to Google Search Ads 360

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Azure Synapse to Appcues

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Azure Synapse to Facebook Offline Conversion

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Azure Synapse to Stripe

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Azure Synapse to ChartMogul

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Azure Synapse to Mailchimp

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Azure Synapse to Google Offline Conversion

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Azure Synapse to Vitally

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Azure Synapse to Apollo

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Azure Synapse to Help Scout

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Azure Synapse to Orbit

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Azure Synapse to Gainsight

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Azure Synapse to S3

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Azure Synapse to mParticle

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Azure Synapse to Criteo

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Azure Synapse to Anaplan

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Azure Synapse to Asana

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Azure Synapse to Autopilot

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Azure Synapse to Close

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Azure Synapse to Correlated

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Azure Synapse to Totango

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Azure Synapse to Calixa

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Azure Synapse to Pardot

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Azure Synapse to Heap

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Azure Synapse to Userflow

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Azure Synapse to Drift

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Azure Synapse to Front

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Azure Synapse to Iterable

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Azure Synapse to Outreach

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Azure Synapse to Planhat

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Azure Synapse to SFTP

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Azure Synapse to Chargebee

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Azure Synapse to Freshsales

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Azure Synapse to Zoho CRM

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Azure Synapse to Zuora

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Azure Synapse to Oracle Fusion Cloud

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Azure Synapse to Sailthru

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Azure Synapse to Freshdesk

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Azure Synapse to Campaign Monitor

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Azure Synapse to Userpilot

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Azure Synapse to ChurnZero

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Azure Synapse to GCS (Google Cloud Storage)

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Azure Synapse to Delighted

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Azure Synapse to SendGrid

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Azure Synapse to Snapchat Ads

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Azure Synapse to Twitter Ads

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Azure Synapse to User Interviews

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Azure Synapse to Chargify

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Azure Synapse to The Trade Desk

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Azure Synapse to Ortto

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Azure Synapse to Poplar

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Azure Synapse to Microsoft Ads Offline Conversions

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Azure Synapse to Google Datastore

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Azure Synapse to Zapier

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Azure Synapse to Courier

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Azure Synapse to Great Question

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Azure Synapse to Dynamics 365

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Snowflake to Microsoft (fka Bing) Ads

Sync

Looker to Microsoft (fka Bing) Ads

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BigQuery to Microsoft (fka Bing) Ads

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Databricks to Microsoft (fka Bing) Ads

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Redshift to Microsoft (fka Bing) Ads

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dbt to Microsoft (Bing) Ads

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Postgres to Microsoft (fka Bing) Ads

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Elasticsearch to Microsoft (fka Bing) Ads

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SQL Server to Microsoft (fka Bing) Ads

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MySQL to Microsoft (fka Bing) Ads

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Rockset to Microsoft (fka Bing) Ads

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Google Sheets to Microsoft (fka Bing) Ads

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Amazon Athena to Microsoft (Bing) Ads

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S3 to Microsoft (Bing) Ads

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Panoply to Microsoft (fka Bing) Ads

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Tableau to Microsoft (Bing) Ads

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Heroku Postgres to Microsoft (Bing) Ads

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Azure Synapse to Microsoft (Bing) Ads

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Microsoft Power BI to Microsoft (Bing) Ads

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Azure Synapse to Microsoft (Bing) Ads

Sync Azure Synapse data to Microsoft (Bing) Ads

Sync Azure Synapse to Microsoft (Bing) Ads

Integration in Four Steps

Step 1: Connect Azure Synapse

Step 2: Connect Microsoft (Bing) Ads as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Microsoft (Bing) Ads

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Azure Synapse

Connecting to Azure Synapse

Syncing to Microsoft (Bing) Ads

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.