data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Azure Synapse

Connect Azure Synapse with standard API, ODBC and JDBC credentials.

Step 2: Connect Close as a destination

You can connect to Close.io by providing credentials to Census through an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Azure Synapse. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Azure Synapse data source using standard API or ODBC credentials.

Step 2: Connect Close

You can use an OAuth log-in flow to connect Census to Close directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Azure Synapse data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Azure Synapse data in Close?

Opportunity

Opportunities represent a potential deal with a given company/lead.

API Docs Description

Opportunity Status

Opportunity Statuses are used to describe each stage a pending deal can go through within a specific Pipeline.

API Docs Description

Lead

Leads are the most important object in Close. They represent a company or organization and can contain contacts, tasks, opportunities, and activities. In fact, these other objects must be children of a Lead. You can think of a Lead in Close like both a "lead" and "account" in the terminology of some other CRMs.

API Docs Description

Lead Status

Lead statuses are a customizable list of stages a Lead can be in.

API Docs Description

Contacts

Contacts represent individual people within a company/organization that you're selling to.

API Docs Description

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Azure Synapse

Connecting to Azure Synapse

Azure Synapse Analytics is an integrated platform service that blends big data analytics, data warehousing, and data integration into a single unified service that provides end-to-end analytics with limitless scale. Azure Synapse provides you a complete unified view of all your important business and customer data to glean valuable business insights.

Now you can use the data in Azure Synapse for more than just analytics and BI. With Azure Synapse reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Azure Synapse Docs

Syncing to Close

Close.io is a CRM software for your inside sales teams. This tool allows your team to engage with leads through multichannel outreach, prioritize your sales opportunities, and optimize your team's time management to increase sales productivity.

Learn how to use Census with 👉 our Close Docs

Census connects to Azure Synapse through your data source and syncs data to Close. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Azure Synapse and syncs data to Close. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Azure Synapse to Salesforce

Sync

Azure Synapse to Hubspot

Sync

Azure Synapse to Facebook Ads

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Azure Synapse to Google Ads

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Azure Synapse to Mixpanel

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Azure Synapse to Google Sheets

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Azure Synapse to Airtable

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Azure Synapse to Instagram Ads

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Azure Synapse to Customer.io

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Azure Synapse to Braze

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Azure Synapse to Zendesk

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Azure Synapse to Netsuite

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Azure Synapse to Intercom

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Azure Synapse to Slack

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Azure Synapse to Amplitude

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Azure Synapse to PostHog

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Azure Synapse to Segment

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Azure Synapse to Notion

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Azure Synapse to ActiveCampaign

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Azure Synapse to Custom Destination

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Azure Synapse to Webhooks

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Azure Synapse to Google Analytics

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Azure Synapse to Pendo

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Azure Synapse to Marketo

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Azure Synapse to Postgres

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Azure Synapse to FullStory

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Azure Synapse to Jira

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Azure Synapse to Microsoft Teams

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Azure Synapse to Salesforce Marketing Cloud

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Azure Synapse to Kustomer

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Azure Synapse to Klaviyo

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Azure Synapse to Pipedrive

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Azure Synapse to Algolia

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Azure Synapse to Shopify Custom Apps

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Azure Synapse to LinkedIn Ads

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Azure Synapse to TikTok Ads

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Azure Synapse to Google Search Ads 360

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Azure Synapse to Appcues

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Azure Synapse to Facebook Offline Conversion

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Azure Synapse to Stripe

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Azure Synapse to ChartMogul

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Azure Synapse to Mailchimp

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Azure Synapse to Google Offline Conversion

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Azure Synapse to Vitally

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Azure Synapse to Apollo

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Azure Synapse to Help Scout

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Azure Synapse to Orbit

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Azure Synapse to Gainsight

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Azure Synapse to S3

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Azure Synapse to mParticle

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Azure Synapse to Criteo

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Azure Synapse to Anaplan

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Azure Synapse to Asana

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Azure Synapse to Autopilot

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Azure Synapse to Correlated

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Azure Synapse to Totango

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Azure Synapse to Calixa

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Azure Synapse to Pardot

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Azure Synapse to Heap

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Azure Synapse to Userflow

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Azure Synapse to Drift

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Azure Synapse to Front

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Azure Synapse to Iterable

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Azure Synapse to Outreach

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Azure Synapse to Planhat

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Azure Synapse to SFTP

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Azure Synapse to Chargebee

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Azure Synapse to Freshsales

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Azure Synapse to Zoho CRM

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Azure Synapse to Zuora

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Azure Synapse to Oracle Fusion Cloud

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Azure Synapse to Sailthru

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Azure Synapse to Freshdesk

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Azure Synapse to Campaign Monitor

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Azure Synapse to Userpilot

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Azure Synapse to ChurnZero

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Azure Synapse to GCS (Google Cloud Storage)

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Azure Synapse to Delighted

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Azure Synapse to SendGrid

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Azure Synapse to Snapchat Ads

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Azure Synapse to Twitter Ads

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Azure Synapse to User Interviews

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Azure Synapse to Chargify

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Azure Synapse to Microsoft (Bing) Ads

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Azure Synapse to Ortto

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Azure Synapse to The Trade Desk

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Azure Synapse to Poplar

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Azure Synapse to Microsoft Ads Offline Conversions

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Azure Synapse to Google Datastore

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Azure Synapse to Zapier

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Azure Synapse to Courier

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Azure Synapse to Great Question

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Azure Synapse to Dynamics 365

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Snowflake to Close.io

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Looker to Close.io

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BigQuery to Close.io

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Databricks to Close.io

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Redshift to Close.io

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dbt to Close.io

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Postgres to Close.io

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Elasticsearch to Close.io

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SQL Server to Close.io

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MySQL to Close.io

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Rockset to Close.io

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Google Sheets to Close.io

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Amazon Athena to Close

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S3 to Close

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Panoply to Close.io

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Tableau to Close

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Heroku Postgres to Close

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Azure Synapse to Close

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Microsoft Power BI to Close

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 5 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Azure Synapse to Close

Sync Azure Synapse data to Close

Sync Azure Synapse to Close

Integration in Four Steps

Step 1: Connect Azure Synapse

Step 2: Connect Close as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Close

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Opportunity

Opportunity Status

Lead

Lead Status

Contacts

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Azure Synapse

Connecting to Azure Synapse

Syncing to Close

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.