Sync Azure Synapse to Poplar
Sync all your customer context to automate and personalize direct mail campaigns
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Integration in Four Steps
Step 1: Connect Azure Synapse
Connect Azure Synapse with standard API, ODBC and JDBC credentials.
Step 2: Connect Poplar as a destination
You can quickly connect to Poplar by creating an API key in Poplar and providing it to Census in an intuitive interface.
Step 3: Define the core data that matters for your business
Write a SQL Statement. Select the records you want to sync from Azure Synapse. Census will match records based on the unique identifier you provide (like email or ID).
Step 4: Schedule your sync
Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.
Get a demoWhere can you sync your Azure Synapse in Poplar?
A single source of truth in all your tools
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
- Create trust in consistent metrics
- Automate confidently with clean data
- Simplify your data integration strategy
- Improve data security and visibility
Trusted by companies you know


Advantages of Census
Build once. Reuse everywhere.
Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.
No more CSV files & Python scripts
Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.
It just works. At scale.
Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Data Activation Use Cases
Syncing from Azure Synapse
Azure Synapse Analytics is an integrated platform service that blends big data analytics, data warehousing, and data integration into a single unified service that provides end-to-end analytics with limitless scale. Azure Synapse provides you a complete unified view of all your important business and customer data to glean valuable business insights.
Now you can use the data in Azure Synapse for more than just analytics and BI. With Amazon Azure Synapse you can operationalize your data across your entire customer data stack.
Learn how to use Census with 👉 our Azure Synapse docs
Syncing to Poplar
Poplar is an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns.
Learn how to use Census with 👉 our Poplar docs
Census connects to Azure Synapse and syncs data to Poplar. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.
#5 in the Top 50 Best Software Products of 2023
The Leader in Reverse ETL on G2, 4 quarters in a row 🏆
