data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Tableau

Step 2: Connect Poplar as a destination

You can quickly connect to Poplar by creating an API key in Poplar and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Tableau. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Tableau data source using standard API or ODBC credentials.

Step 2: Connect Poplar

You can use an OAuth log-in flow to connect Census to Poplar directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Tableau data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Tableau

Connecting to Tableau

Tableau is a leading business intelligence tool recognized for its ability to make data exploration fast and easy. Report designers can create beautiful data visualization with a variety of chart types. This makes it a great tool for sharing data with professionals at any level in an organization. It also allows non-technical users to create customized dashboards.‍ Sometimes visualization is the best way to share data but more often, data is more useful in the tools that people use every day.

Now you can use the data in Tableau for more than just analytics and BI. With Tableau reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Tableau Docs

Syncing to Poplar

Poplar is an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns.

With the Poplar integration, Census can sync your data from the most popular data warehouses and sources. Use cases include using purchase data or website activity data to segment audiences, and sending personalized mailers to inspire customers to make their next purchase.

Learn how to use Census with 👉 our Poplar Docs

Census connects to Tableau through your data source and syncs data to Poplar. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Tableau and syncs data to Poplar. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

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Tableau to Salesforce

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Tableau to Hubspot

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Tableau to Facebook Ads

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Tableau to Google Ads

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Tableau to Mixpanel

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Tableau to Google Sheets

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Tableau to Airtable

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Tableau to Instagram Ads

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Tableau to Customer.io

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Tableau to ActiveCampaign

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Tableau to Custom Destination

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Tableau to Webhooks

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Tableau to Google Analytics

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Tableau to Microsoft Teams

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Tableau to Salesforce Marketing Cloud

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Tableau to Shopify Custom Apps

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Tableau to LinkedIn Ads

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Tableau to TikTok Ads

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Tableau to Google Search Ads 360

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Tableau to Appcues

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Tableau to Facebook Offline Conversion

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Tableau to Stripe

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Tableau to ChartMogul

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Tableau to Mailchimp

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Tableau to Google Offline Conversion

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Tableau to Vitally

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Tableau to Apollo

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Tableau to Help Scout

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Tableau to Correlated

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Tableau to Freshsales

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Tableau to Zoho CRM

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Tableau to Zuora

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Tableau to Oracle Fusion Cloud

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Tableau to Sailthru

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Tableau to Freshdesk

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Tableau to Campaign Monitor

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Tableau to Userpilot

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Tableau to ChurnZero

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Tableau to GCS (Google Cloud Storage)

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Tableau to Delighted

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Tableau to SendGrid

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Tableau to Snapchat Ads

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Tableau to Twitter Ads

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Tableau to User Interviews

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Tableau to Chargify

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Tableau to Microsoft (Bing) Ads

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Tableau to Ortto

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Tableau to The Trade Desk

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Tableau to Microsoft Ads Offline Conversions

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Tableau to Google Datastore

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Tableau to Zapier

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Tableau to Courier

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Tableau to Great Question

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Tableau to Dynamics 365

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Elasticsearch to Poplar

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Microsoft SQL Server (MSSQL) to Poplar

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MySQL to Poplar

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Rockset to Poplar

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Google Sheets to Poplar

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Amazon Athena to Poplar

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Panoply to Poplar

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Tableau to Poplar

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Heroku Postgres to Poplar

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Azure Synapse to Poplar

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Microsoft Power BI to Poplar

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 5 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Tableau to Poplar

Sync Tableau data to Poplar

Sync Tableau to Poplar

Integration in Four Steps

Step 1: Connect Tableau

Step 2: Connect Poplar as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect Poplar

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Tableau

Connecting to Tableau

Syncing to Poplar

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.