Use your 360° customer data in Customer.io to build more granular segments, send hyper-personalized messages, and power omnichannel campaigns
Use customer events to trigger campaigns or add users to segments. You can attribute events directly to customers, or incorporate anonymous events to send invitation emails. Trac
Customers can have more than one device. Use this method to add iOS and Android devices to, or update devices for, a customer profile.
Customers are objects that can be added, modified, suppressed, or unsuppressed people (referred to as "customers" in our APIs). You can also use these endpoints to set attributes on people.
A collection is a new type of data in Customer.io that’s separate from people or events in your account. They represent any set of “things” that exist in your business. For instance, a Collection could be a list of upcoming events, promotions/coupons, or available classes.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.
Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.
Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.
Elasticsearch is a distributed, RESTful search and analytics engine capable of addressing a growing number of use cases. As the heart of the Elastic Stack, it centrally stores your data for lightning fast search, fine‑tuned relevancy, and powerful analytics that scale with ease.
Customer.io is an automated messaging platform that helps marketing teams create personalized customer interactions that drive acquisition, engagement, and retention via data-driven emails, SMS messages and push notifications.
"A fantastic tool that is only getting better."
“Like that infomercial rotisserie — you just set it and forget it”
“Census just works”
“An indispensable tool for BizOps and Go-to-market teams”
“Like that infomercial rotisserie — you just set it and forget it”
“Census just works”
“An indispensable tool for BizOps and Go-to-market teams”
“My favorite tool in our martech stack!!”
I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.
Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.
"A fantastic tool that is only getting better."
Start using Census today by booking a demo with one of our experts.
