data part for integration uses illustration

image part for integration uses illustration

Integration in Four Steps

Step 1: Connect Elasticsearch

Connect Elasticsearch with standard API and JDBC credentials.

Step 2: Connect FullStory as a destination

You can connect to FullStory by creating an API key in FullStory and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Elasticsearch. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Step 1: Connect a single source of truth

Connect to your Elasticsearch data source using standard API or ODBC credentials.

Step 2: Connect FullStory

You can use an OAuth log-in flow to connect Census to FullStory directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from your Elasticsearch data source. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Elasticsearch data in FullStory?

User Properties

Set custom properties on users who have previously been identified in the browser.

API Docs Description

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

Create trust in consistent metrics
Automate confidently with clean data
Simplify your data integration strategy
Improve data security and visibility

Trusted by companies you know

Read our customer stories

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

Syncing to Census from multiple sources, showing SQL language.

Data Activation Use Cases

Syncing from Elasticsearch

Connecting to Elasticsearch

Elasticsearch is a distributed, RESTful search and analytics engine capable of addressing a growing number of use cases. As the heart of the Elastic Stack, it centrally stores your data for lightning fast search, fine‑tuned relevancy, and powerful analytics that scale with ease.

Now you can use the data in Elasticsearch for more than just analytics and BI. With Elasticsearch reverse ETL you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Elasticsearch Docs

Syncing to FullStory

FullStory is a Digital Experience Intelligence (DXI) platform that empowers customers to make smarter digital decisions based on user experience data. It offers on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools.

Learn how to use Census with 👉 our FullStory Docs

Census connects to Elasticsearch through your data source and syncs data to FullStory. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Census connects to Elasticsearch and syncs data to FullStory. With 50+ integrations (and counting!) and transparent pricing, it’s never been easier to start operationalizing your data. This is what we like to call Reverse ETL.

Sync

Elasticsearch to Salesforce

Sync

Elasticsearch to Hubspot

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Elasticsearch to Facebook Ads

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Elasticsearch to Google Ads

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Elasticsearch to Mixpanel

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Elasticsearch to Google Sheets

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Elasticsearch to Airtable

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Elasticsearch to Instagram Ads

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Elasticsearch to Customer.io

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Elasticsearch to Braze

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Elasticsearch to Zendesk

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Elasticsearch to Netsuite

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Elasticsearch to Intercom

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Elasticsearch to Slack

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Elasticsearch to Amplitude

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Elasticsearch to PostHog

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Elasticsearch to Segment

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Elasticsearch to Notion

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Elasticsearch to ActiveCampaign

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Elasticsearch to Custom Destination

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Elasticsearch to Webhooks

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Elasticsearch to Google Analytics

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Elasticsearch to Pendo

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Elasticsearch to Marketo

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Elasticsearch to Postgres

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Elasticsearch to Jira

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Elasticsearch to Microsoft Teams

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Elasticsearch to Salesforce Marketing Cloud

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Elasticsearch to Kustomer

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Elasticsearch to Klaviyo

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Elasticsearch to Pipedrive

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Elasticsearch to Algolia

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Elasticsearch to Shopify

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Elasticsearch to LinkedIn Ads

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Elasticsearch to TikTok

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Elasticsearch to Google Search Ads 360

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Elasticsearch to Appcues

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Elasticsearch to Facebook Offline Conversion

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Elasticsearch to Stripe

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Elasticsearch to ChartMogul

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Elasticsearch to Mailchimp

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Elasticsearch to Google Offline Conversion

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Elasticsearch to Vitally

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Elasticsearch to Apollo

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Elasticsearch to Help Scout

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Elasticsearch to Orbit

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Elasticsearch to Gainsight

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Elasticsearch to S3

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Elasticsearch to mParticle

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Elasticsearch to Criteo

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Elasticsearch to Anaplan

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Elasticsearch to Asana

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Elasticsearch to Autopilot

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Elasticsearch to Close.io

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Elasticsearch to Correlated

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Elasticsearch to Totango

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Elasticsearch to Calixa

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Elasticsearch to Pardot

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Elasticsearch to Heap

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Elasticsearch to Userflow

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Elasticsearch to Drift

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Elasticsearch to Front

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Elasticsearch to Iterable

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Elasticsearch to Outreach

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Elasticsearch to Planhat

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Elasticsearch to SFTP

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Elasticsearch to Chargebee

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Elasticsearch to Freshsales

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Elasticsearch to Zoho CRM

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Elasticsearch to Zuora

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Elasticsearch to Oracle Fusion Cloud

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Elasticsearch to Sailthru

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Elasticsearch to Freshdesk

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Elasticsearch to Campaign Monitor

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Elasticsearch to Userpilot

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Elasticsearch to ChurnZero

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Elasticsearch to GCS (Google Cloud Storage)

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Elasticsearch to Delighted

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Elasticsearch to SendGrid

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Elasticsearch to Snapchat

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Elasticsearch to Twitter Ads

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Elasticsearch to User Interviews

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Elasticsearch to Chargify

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Elasticsearch to Microsoft (fka Bing) Ads

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Elasticsearch to The Trade Desk

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Elasticsearch to Ortto

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Elasticsearch to Poplar

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Elasticsearch to Microsoft Ads Offline Conversion

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Elasticsearch to Google Datastore

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Elasticsearch to Zapier

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Elasticsearch to Courier

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Elasticsearch to Great Question

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Elasticsearch to Dynamics 365

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Snowflake to FullStory

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Looker to FullStory

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BigQuery to FullStory

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Databricks to FullStory

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Redshift to FullStory

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dbt to FullStory

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Postgres to FullStory

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Elasticsearch to FullStory

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Microsoft SQL Server (MSSQL) to FullStory

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MySQL to FullStory

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Rockset to FullStory

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Google Sheets to FullStory

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Amazon Athena to FullStory

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S3 to FullStory

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Panoply to FullStory

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Tableau to FullStory

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Heroku Postgres to FullStory

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Azure Synapse to FullStory

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Microsoft Power BI to FullStory

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 4 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

“Census just works”

Eric B

Director of Project Management

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

Start for free Get a demo

Sync Elasticsearch to FullStory

Sync Elasticsearch data to FullStory

Sync Elasticsearch to FullStory

Integration in Four Steps

Step 1: Connect Elasticsearch

Step 2: Connect FullStory as a destination

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Step 1: Connect a single source of truth

Step 2: Connect FullStory

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

User Properties

A single source of truth in all your tools

Trusted by companies you know

Advantages of Census

Build once. Reuse everywhere.

No more CSV files & Python scripts

It just works. At scale.

Data Activation Use Cases

Syncing from Elasticsearch

Connecting to Elasticsearch

Syncing to FullStory

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

From your data warehouse to your favorite apps. Without code or engineers.