Sync Redshift to FullStory

Sync customer activity and attributes from your warehouse into FullStory

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Integration in Four Steps

Step 1: Connect Redshift

Connect Redshift with standard ODBC credentials and configure permissions.

Step 2: Connect FullStory as a destination

You can connect to FullStory by creating an API key in FullStory and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Redshift. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Redshift in FullStory?

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A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Helping business & data teams collaborate at

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.

Data Activation Use Cases

Syncing from Redshift

Redshift, also known as Amazon Redshift, is a fully managed data warehouse. Redshift powers analytical workloads for Fortune 500 companies, startups, and everything in between. Redshift is a data analytics platform, where you can build your complete customer data platform to better improve your customer's experience. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Redshift for more than just analytics and BI. With Amazon Redshift you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Redshift docs

Syncing to FullStory

FullStory is a Digital Experience Intelligence (DXI) platform that empowers customers to make smarter digital decisions based on user experience data. It offers on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools.

Learn how to use Census with 👉 our FullStory docs

Census connects to Redshift and syncs data to FullStory. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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Census is the #1 Data Activation and Reverse ETL platform

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The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
Census Snowflake Partner of the Year
Snowflake's Partner of the Year 2024
#5
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
Canva
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
Pleo
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Drata

From your data warehouse to all your teams, customers, and apps.

Without code or CSVs.

Take action with data today. Book a demo with one of our experts.