Sync Redshift to Sailthru

Personalize your email messaging with customer data

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Integration in Four Steps

Step 1: Connect Redshift

Connect Redshift with standard ODBC credentials and configure permissions.

Step 2: Connect Sailthru as a destination

You can connect to Sailthru by creating an API key in Sailthru and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Redshift. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

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Where can you sync your Redshift in Sailthru?

User

Create users and update user profile data, including key values, custom var data, and list membership. Retrieve any user profile data – data you have added, such as var values, and data Sailthru tracks, such as user activity or engagement data.

API Docs

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

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docker
bill
health-union
algolia
mixpanel
drizly
invision
rippling
Zip logo
figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from Redshift

Redshift, also known as Amazon Redshift, is a fully managed data warehouse. Redshift powers analytical workloads for Fortune 500 companies, startups, and everything in between. Redshift is a data analytics platform, where you can build your complete customer data platform to better improve your customer's experience. Get your comprehensive unified profiles to sync them to your everyday business tools where you can get valuable business insights to help grow your customer base and business revenue.

Now you can use the data in Redshift for more than just analytics and BI. With Amazon Redshift you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Redshift docs

Syncing to Sailthru

Sailthru is a cross-channel marketing automation platform that helps your company to create personalized customer experiences through email, web and mobile interactions using AI and Machine Learning technology.

Learn how to use Census with 👉 our Sailthru docs

Census connects to Redshift and syncs data to Sailthru. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023
The Leader in Reverse ETL on G2, 4 quarters in a row 🏆